What are the responsibilities and job description for the Brand Manager position at New Day Car Wash?
New Day Car Wash provides customers with a seamless combination of speed, quality, and an exceptional experience. With a commitment to innovation, the company utilizes top-of-the-line technology to deliver a superior car wash. Through exceptional customer care, New Day Car Wash consistently aims to exceed expectations, giving customers and their vehicles a fresh start. The organization is dedicated to fostering a positive and enjoyable experience for all its patrons.
This is a full-time, on-site Brand Manager role based in Birmingham, AL. The Brand Manager will oversee the development and execution of marketing strategies to strengthen the New Day Car Wash brand. Daily responsibilities include managing branding initiatives, creating cohesive campaigns, analyzing market trends, and ensuring brand consistency across all marketing channels. The role will also involve collaborating with internal teams, external partners, and stakeholders to achieve business objectives while enhancing customer engagement and loyalty.
- Brand management, market analysis, and strategy development skills
- Marketing campaign creation, social media management, and digital marketing expertise
- Strong written and verbal communication, project management, and team collaboration skills
- Creative problem-solving abilities and adaptability to evolving priorities
- Proficiency in marketing tools, analytics platforms, and CRM software is a plus
- Experience in customer-centric industries or service-based brands is preferred
- Bachelor’s degree in Marketing, Business Administration, or a related field