Director of Marketing

Description

Position Summary:

DemKota is seeking a strategic and results-driven Director of Marketing to lead and execute comprehensive marketing initiatives across both B2B and D2C channels. This role is pivotal in elevating the DemKota brand through targeted efforts in food service and retail distribution, while also driving positive ROI across all marketing activities.

The Director will oversee all internal and external brand communications, including print materials, digital content, social media, and website management, ensuring consistency and impact at every touchpoint. A strong emphasis will be placed on building brand equity downstream in B2B channels, supporting the sales team with high-quality deliverables, and coordinating a world-class customer experience during site visits.

Additionally, the Director will collaborate with our D2C third-party coordinator to manage direct-to-consumer marketing efforts, ensuring alignment with overall brand strategy and performance metrics.

Key Responsibilities:

• Develop and execute integrated marketing strategies across B2B and D2C channels, aligned with sales forecasts and business objectives.
• Drive brand growth downstream through food service and retail distribution, ensuring consistent brand messaging and measurable ROI.
• Manage content strategy for all digital and print channels, including website, social media, email, brochures, and sales kits.
• Track and report marketing performance, analyzing sales, expenses, and campaign effectiveness to optimize future initiatives.
• Coordinate and elevate the customer experience, especially during plant visits, by managing hospitality, logistics, and branded touchpoints.
• Plan and execute trade shows, promotional events, and customer visits, ensuring alignment with brand standards and strategic goals.
• Oversee marketing material production and inventory, including POS materials, customized deliverables, and photo assets.
• Conduct competitive market research and maintain relevant databases to inform strategic decisions.
• Maintain financial stewardship by managing marketing budgets and resource allocations effectively.
• Collaborate with internal teams and external partners, including third-party DTC coordinators, to ensure brand consistency and execution.
• Supervise personnel responsible for visitor PPE, equipment inventory, and event setup/cleanup.
• Stay current on industry trends and explore opportunities to enhance brand relevance and market position.
• Support sales team with high-impact presentations, collateral, and storytelling that communicates the DemKota brand.
• Perform other duties as assigned, contributing to organizational goals and continuous improvement.

Qualifications

Knowledge, Skills & Abilities:

• Strong relationship-building and managing upwards skills with senior executives, influencing decision-making and driving strategic initiatives.
• Strategic thinker with the ability to develop long-term marketing strategies aligned with business objectives.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners while delivering activations, product launches and all other initiatives with executional excellence.
• Proactive problem-solving abilities with a strategic mindset for navigating complex challenges.
• Analytical skills to interpret quantitative data, conduct trend analysis, and develop data-driven marketing strategies.
• Ability to balance creativity with business needs, leveraging consumer insights to inspire innovative marketing campaigns.
• Experience leading strategic initiatives with P&L accountability and financial management.
• Ability to quickly develop a level of organizational agility to navigate both formal and informal channels to achieve business objectives.
• Self-starter mentality with a positive attitude, consistently driving impactful results and championing innovative marketing solutions.
• Familiarity with digital marketing tools, CRM platforms, and marketing automation systems is a plus.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Adobe Creative Suite, Hubspot, and Wordpress.
• Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Qualification:

• 5–8 years of experience of relevant experience in brand marketing, B2B, or multi-channel marketing. Experience in Food and Beverage marketing is a plus.

Education:

• Bachelor’s degree in business, marketing, or a related field. An MBA with a marketing focus is preferred.

Physical Demands:

• Lift 50 lbs. occasionally   

Work Environment:

• Office
• Ability to work in hot or cold work environment and must obey safety rules & exercise caution in all work activities.

Other:

Except for qualification established by law, additional related experience and formal education in which one has gained the knowledge, skills and abilities required for full performance of the job.

Conditions of Employment:

Candidates selected for employment may be subject to medical examinations to determine ability to perform the job. Candidates are subject to pre-employment and random drug testing.

This job description is not intended to be all-inclusive.  Employee may perform other related duties as needed to meet the ongoing needs of the organization.