Director, Omnichannel Marketing Capabilities

Who We Are

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. (*in collaboration with AbbVie)

At Neurocrine, strong leadership drives both business results and team success. We look for leaders who think strategically, anticipate what’s ahead and set clear direction, while building and empowering high-performing teams. Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability.

About The Role

Responsible for leading a centralized team who builds, evolves, and operationalizes omnichannel marketing capabilities for all Neurocrine products, focused on HCP and Consumer/Patient audiences. This role defines the strategy and roadmap for how omnichannel capabilities evolve to meet current business needs and future portfolio and pipeline requirements. The role combines strategic capability development with hands-on delivery oversight, ensuring campaigns are executed effectively, efficiently, and in alignment with business and customer needs. The position partners cross-functionally to drive process optimization, scale best practices, and enable high-quality omnichannel experiences through strong people leadership, operational excellence, and continuous innovation. This leader also stays up-to-date with industry trends and best practices to continuously improve the omnichannel capability strategy and deliver impactful results.

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Your Contributions (include, But Are Not Limited To)

• Build the strategic design, execution and analysis of the Omnichannel Marketing capability. Educates on the optimal approaches and considerations. Challenges the current thinking to drive digital transformation for the organization
• Lead the enterprise omnichannel capabilities’ function, responsible for building, scaling, and operationalizing cross-channel marketing capabilities that enable personalized, data-driven customer engagement across brands and audiences
• Build, mentor, and lead a high-performing omnichannel capabilities team, fostering innovation, operational excellence, strategic thinking, and continuous development
• Oversee omnichannel operations, including prioritization, resource planning, vendor management, and delivery of cross-channel marketing campaigns
• Contributes to/ influences tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, email, etc.)
• Lead evaluation, implementation, and integration of marketing technology platforms, including customer data platform, content management systems, marketing automation, consent management, and marketing analytics
• Works closely with cross functional partners in the commercial organization to leverage AI/ML analytics to deliver omnichannel programs and seamless digital operations for the commercial organization
• Helps establish processes and clear governance and operating model for analytics enabled omnichannel engagement across the organization. Drive adoption and maturity of omnichannel capabilities through change management, stakeholder alignment, training, measurement frameworks, and operational integration into commercial ways of working
• Oversees the management of agency/vendor partners and manages the budget in support of Omnichannel projects
• End-to-end project management and execution; tight coordination with IT, Operations, Marketing, Sales, and external agency partners and vendors to ensure seamless integrations
• Ensure compliance with all privacy, consent, data governance, quality and security policies
• Drive forward the importance of omnichannel as a key commercial capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagement
• Performs other job-related duties as assigned
  
  

Requirements

• BS/BA degree in marketing, business, health policy, scientific or related field AND 12 years of relevant experience in pharmaceutical/biotech marketing and sales OR
• Master's degree in marketing, business, health policy, scientific or related field AND 10 years of similar experience as noted above
• Experience leading a team and successfully managing direct reports
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving and creativity with experience effectively applying those skills to data-driven marketing, audience segmentation, performance analytics, next best action/personalization, and AI-enabled marketing capabilities
• Expertise in scalable content operations, modular content, workflow optimization, governance, and production frameworks
• Experience with marketing technology ecosystems including CRM (Veeva Vault CRM), CMS (Contentful), marketing automation (Salesforce Marketing Cloud), analytics (Google Analytics, PowerBI), consent management (OneTrust), and/or other emerging technologies
• Strong understanding of legal and regulatory frameworks for promotion, pharma industry guidelines and compliance issues
• Strong project management experience, including superior analytical and planning skills
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
• Superior interpersonal skills, ability to understand perspectives, and effectively bridge significant differences across functional organizations, across cultural differences, and among executives
• Strong team-orientation with the ability to influence, lead, negotiate and work effectively at all levels in a matrixed and multi-cultural environment
• Highly communicative and maintains transparency both internally and externally
• Ability to manage multiple projects, set priorities, and meet deliverables
• Effective, confident, and inspiring leadership skills
• Excellent verbal and written communication; presentation skills are required along with strong project and process management capabilities
  
  

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

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The annual base salary we reasonably expect to pay is $187,000.00-$255,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.