Marketing Coordinator

Position Title: Marketing Coordinator
Location: Neenah, WI (with routine time in Oconto, WI - approx. 1-2 days/month)
Reporting to: Marketing Director

Position Overview

This is a hands-on, high-impact marketing role supporting a collaborative team across two Wisconsin locations. The Marketing Coordinator will own and execute core marketing initiatives, including digital campaigns, content creation, social media, website management, and trade show coordination, while partnering closely with leadership, sales, and engineering to drive brand visibility and lead generation.

Success in this role looks like building credibility through consistent execution, strong project ownership, and proactive communication. This individual will balance creativity with attention to detail, bring new ideas forward, and operate independently.

Over time, the position is designed to grow in scope and influence, offering the opportunity to take on greater ownership of marketing strategy and overall program execution. If you’re looking for a role where your ideas are valued, your contributions are visible, and your career can evolve alongside a growing company, this is an opportunity worth exploring.

Employee Value Proposition (EVP)

• Own a high-impact marketing role where your work directly influences company growth and lead generation
• Operate with autonomy and creative freedom—bring ideas, build processes, and execute without micromanagement
• Partner closely with an experienced marketing leader (30 years) and open-minded executive leadership
• Play a key role in bringing marketing capabilities in-house and reducing reliance on external agencies
• Join a stable, privately held company in a resilient industry (food & beverage manufacturing)
• Opportunity to grow scope and responsibility quickly based on initiative and performance

Key Performance Objectives

30-Day Objectives

1. Complete onboarding across both locations; build understanding of products, processes, and key stakeholders
2. Gain familiarity with current marketing tools, systems, and active campaigns
3. Learn Nercon and MCE websites, including backend CMS functionality
4. Establish working relationships with sales, engineering, and leadership
5. Begin contributing to ongoing marketing initiatives and content updates

60-Day Objectives

1. Take ownership of core marketing tasks (social media, website updates, campaign support)
2. Build and begin executing a structured content and social media calendar
3. Develop baseline reporting on campaign performance and website activity
4. Identify opportunities to improve efficiency or reduce reliance on external agencies
5. Begin engaging with agency partners more directly

90-Day Objectives

1. Independently manage key marketing workflows and project timelines
2. Launch and manage marketing campaigns (email, digital, content-driven)
3. Demonstrate working knowledge of marketing automation tools and analytics (e.g., HubSpot, Google Analytics)
4. Contribute ideas for new strategies, tools, or process improvements
5. Support planning and execution of trade shows and promotional efforts

365-Day Objectives

First 12 Months (365 Days)

1. Operate as a fully independent marketing contributor, owning campaigns, reporting, and execution
2. Reduce reliance on third-party agencies by bringing more capabilities in-house
3. Deliver measurable improvements in lead generation (quality and quantity)
4. Establish consistent and effective marketing cadence (campaigns, social, communications)
5. Become a trusted partner to leadership, sales, and engineering
6. Contribute meaningfully to long-term marketing strategy and growth initiatives

Responsibilities

• Execute digital marketing campaigns including email, content, and social media
• Manage website updates and backend CMS functionality
• Develop and maintain a structured content calendar
• Track and report on marketing performance using analytics tools
• Coordinate and eventually lead relationships with external marketing agencies
• Support and manage logistics for 3–4 annual trade shows
• Collaborate cross-functionally with sales, engineering, and leadership teams
• Research and implement new marketing tools, technologies, and AI-driven strategies
• Build marketing reports, campaign insights, and recommendations
• Maintain strong organization across multiple projects and deadlines

Must-Have Qualifications

• Strong initiative and self-direction—ability to manage work without constant oversight
• Excellent communication and collaboration skills
• Proven ability to manage multiple projects and meet deadlines
• Interest in digital marketing (campaigns, analytics, content, automation)
• High level of accountability, organization, and follow-through
• Associates or Bachelors Degree in Marketing

Nice-to-Have Qualifications

• Experience with marketing automation platforms (e.g., HubSpot, Pardot)
• Familiarity with Google Analytics or campaign performance tracking
• Basic graphic design or content creation skills
• Experience in B2B or manufacturing marketing environments
• Portfolio of marketing work (campaigns, writing, design, or academic projects)

Why Join Nercon?

Nercon is a second-generation, privately held company with nearly 50 years of experience delivering conveyor and material handling solutions to leading consumer packaged goods manufacturers.

The company continues to reinvest in its people, technology, and facilities—creating a stable, growth-oriented environment where employees can make a meaningful impact.

With a collaborative team, open-minded leadership, and a strong focus on execution and innovation, Nercon offers an opportunity to take ownership of your work, grow your skills, and contribute directly to the company’s next phase of growth.