Vice President, Omni Channel Marketing - Nemours Children's Hospital, Delaware

Enterprise Growth & Performance Strategy

• Lead Nemours’ enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.

• Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.

Paid Media & Performance Marketing

• Own all paid media and performance marketing across consumer and Health Care Provider audiences.

• Ensure media plans are fully integrated across channels, regions, and service lines.

• Continuously optimize spend to improve efficiency, reach, and return.

Media, Measurement & ROI Accountability

• Own media and performance measurement strategy aligned to enterprise growth goals.

• Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.

• Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.

• Use measurement to drive optimization, reallocation, and strategic decision-making.

Test, Learn, Scale Methodology

• Establish a disciplined test–learn–scale operating model across growth channels.

• Define clear hypotheses, success thresholds, and learning agendas for experimentation.

• Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.

• Embed experimentation as a core growth capability rather than ad-hoc pilots.

Health Care Provider Marketing & Referral Growth

• Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.

• Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.

Web Solutions & Digital Experience

• Own web solutions and digital front-door performance to support growth and conversion.

• Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.

Team Leadership & Capability Building

• Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.

• Develop talent that balances analytical rigor, experimentation, and executional excellence.

• Establish modern growth marketing tools, standards, and ways of working.

Requirements

• Bachelor’s degree required; advanced degree preferred.

• 12 years of experience leading growth, performance, or digital marketing in complex organizations.

• Proven track record driving measurable acquisition, referral growth, and ROI.

• Deep experience across paid media, analytics, digital experience, and performance optimization.

• Strong executive presence and ability to partner across strategy, brand, communications, and operations.