What are the responsibilities and job description for the Digital Engagement & Fundraising Specialist position at Nebraska Public Media?
Nebraska Public Media is seeking a Digital Engagement & Fundraising Specialist who will be responsible for growing Nebraska Public Media's digital engagement and fundraising efforts. This position will create online, digital, social media, email engagement, and promotion of content and fundraising efforts for Nebraska's PBS and NPR Stations. Using Nebraska Public Media's donor management software, create reports and assess the success of digital fundraising efforts. Identify and develop paid and organic marketing and advertising campaigns through social media, digital, email, streaming, and more. Produce messaging aligned with brand standards and timed strategically among other communication efforts. Using Google Analytics and digital reporting tools, evaluate performance and extract actionable insight about the success of digital engagement and fundraising efforts (ROI's, KPI's, Conversion). Follow the trends of digital engagement, fundraising, marketing, and advertising.