Digital Marketing Manager

Digital Marketing Manager

Location: Mesa, Arizona (Onsite)

Job Type: Full-Time

About Us

Near Zero is a fast-growing outdoor gear brand based in Mesa, Arizona. We design lightweight, affordable backpacking systems — from backpacks and tents to complete adventure bundles and a growing rental program — with a mission to help more people get outside with confidence.

We’re looking for a Digital Marketing Manager who is excited to wear many hats. This role blends digital marketing strategy with hands-on execution, including paid advertising, social media, affiliate marketing, website management, and supporting daily operations in our warehouse. You’ll work closely with the owner to help grow the brand, improve sales performance, and build stronger customer relationships.

Position Overview

As our Digital Marketing Manager, you’ll be involved in many areas of the business. A core responsibility will be to improve ROAS (Return on Ad Spend) through effective digital advertising. You’ll also support content creation, manage campaigns, fulfill online orders, and contribute to the overall growth and success of Near Zero.

Duties and Responsibilities

• Digital Marketing & Campaigns

• Develop and manage long-term campaigns and short-term advertising strategies

• Create, monitor, and optimize PPC and paid media ads to improve ROAS

• Oversee budgets for promotional activities

• Content & Social Media

• Manage content across social media platforms, affiliates, and digital channels

• Ensure consistent brand messaging and engaging storytelling

• Collaborate on photo/video shoots and creative assets

• Ecommerce & Website

• Improve Shopify site performance, including design, traffic, and product listings

• Optimize product pages for SEO and conversion

• Support promotions, seasonal launches, and gear rental visibility

• Email Marketing & CRM

• Develop and manage targeted email campaigns and automated flows

• Segment customer lists for personalized engagement

• Analytics & Reporting

• Use metrics and analytics to evaluate campaign success

• Provide actionable insights for ongoing improvements

• Warehouse & Order Fulfillment

• Fulfill online orders from our Mesa warehouse location

• Assist with inventory, packaging, and coordination with the warehouse team

• Collaboration

• Work directly with the owner on daily initiatives, strategy, and execution

Qualifications

• 3 years of experience in digital marketing (ecommerce or outdoor industry preferred)

• Hands-on experience with PPC/paid ads, SEO/SEM, social media, and email marketing

• Familiarity with Shopify and digital marketing tools (Google Ads, Meta Ads Manager, Klaviyo, etc.)

• Strong communication and writing skills; eye for visuals and brand consistency

• Ability to balance marketing strategy with hands-on order fulfillment and warehouse tasks

• Must be able to work onsite at our Mesa, Arizona office

• Passion for camping, backpacking, or the outdoor industry is a plus

Benefits

• Competitive pay based on experience

• Employee discount on Near Zero gear

• Opportunity to work across multiple areas of the business

• Supportive, entrepreneurial team environment

• Play a key role in shaping the marketing and growth of a fast-rising outdoor brand