Digital Marketing Manager

• Does the idea of creating engaging advertising and marketing campaigns through all types of digital media excite you?
• Are you someone that enjoys the use of KPI metrics and SEO tools in defining, developing, and implementing marketing initiatives?
• Do you want to work as part of a team that is built on authenticity and compassion?
• Are you looking to work with a company that provides life-changing services for children?
• Do you want to be part of a growing team excited about creating change in the world of dentistry?

If you answered YES to these questions, then we would love to hear from you!

JOB SUMMARY

Believing that all children deserve quality dental care in a fun upbeat environment is what drives us forward every day. If you share our passion and you are tech savvy, then apply to be our Digital Marketing Manager. Our Digital Marketing Manager will play an important role on the digital marketing team. He/She will work closely with both the Digital and Marketing teams to identify areas of opportunity to grow all digital marketing channels to gain the highest level of search visibility, paid media optimization, and improved conversion rate of digital marketing across both the digital and physical sales channels. Our Digital Marketing Manager will also measure the effectiveness and profitability of all digital campaigns.

Our ideal candidate will bring a strong focus by applying industry best practices for SEO and SEM with deep understanding of KPIs and attribution methods for all paid digital channels utilizing a data driven approach. They will have a direct impact on driving our customer growth while working in a fun environment!

KEY RESPONSIBILITIES

Website Analysis and SEO Optimization

• Optimizes on-site content for maximum visibility and ranking in the major search engines
• Investigates and recommends strategies for building domain authority
• Utilize tools such as Google Analytics to perform in-depth SEO & paid media analysis and report on performance on a weekly basis
• Performs information gathering analysis including technical website analysis, competitive/keyword research and link analysis
• Conducts in-depth keyword research, focusing on driving organic search results
• Analyzes and tracks SEO overall YOY Traffic, Conversion, for organic search and historical ranking for top keywords

Online Paid Advertising

• Creates and refines keyword campaigns for SEM to maximize channel traffic, conversion, and ROAS.
• Tests and optimizes local “near me” digital features and ads
• Manages affiliate network as well as individual content site partnerships
• Manages social acquisition ads in coordination with Marketing
• Coordinates with company marketing calendars to ensuring digital campaigns, offers, and landing pages align with the brand calendar initiatives.
• Maintains weekly and monthly KPIs for all digital marketing channels
• Make digital channel spend mix recommendations based on ROAS, incremental ROAS, budget, and LTV per channel
• Work closely with Marketing to optimize all campaigns to maximize ROI to identify new opportunities to drive both new acquisition and retargeting of customers based on LTV and Churn.

Local Search Optimization & Marketing

• Ensures that the store listings are optimized, visible, accurate, up-to-date and appealing to the user of that channel
• Performs regular local search audits to gauge visibility on major search engines
• Maintains listings within all local search channels (including Google Places, Bing Local Listing and Yahoo! Local)

Qualifications

• Required: Bachelors' degree in Marketing or a related field
• Required: 3-5 years of digital marketing experience
• Ability to operate under pressure and meet deadlines
• Excellent attention to detail, flexible and adaptable to changes

Benefits: Besides our fun working environment and great people, we offer many of the other traditional benefits, including 3 weeks paid vacation. Our comprehensive package includes many options for all your benefit needs; including medical, dental, vision, disability, life, and supplemental products. We observe 7 holidays per year. We also offer a 401(k) with a company match after 1 year of employment.