What are the responsibilities and job description for the VP of Marketing position at Naviga?
About Our Client
Our client is a leading consumer packaged goods (CPG) company specializing in a portfolio of premium food and beverage brands. Their products are known for their exceptional quality and innovative flavors, appealing to health-conscious consumers and food enthusiasts alike. With a strong commitment to sustainable sourcing and ethical production, they have earned a loyal following and a prominent presence in major retail chains and specialty stores across the country.The Opportunity
Our client is seeking a visionary and results-driven VP of Marketing to lead all marketing-generating functions and spearhead the next phase of company growth. This pivotal role is focused on unifying the sales, marketing, and customer success teams under a single, cohesive go-to-market strategy. You will be responsible for defining and executing a comprehensive marketing strategy to accelerate market share, secure new business, and expand relationships with key enterprise clients.You will be instrumental in driving sustainable marketing growth, optimizing the entire customer lifecycle, and building a high-performing, data-driven marketing organization. This is a unique opportunity for a senior leader who thrives on building and scaling teams and wants to make a direct impact on the company's trajectory in a highly visible role.
What You Will Do
- Develop and execute a comprehensive marketing strategy to achieve ambitious growth targets and expand market leadership.
- Lead and mentor the sales, marketing, and customer success teams, fostering a culture of accountability and high performance.
- Drive the entire marketing cycle, from lead generation and pipeline management to contract negotiation and client retention.
- Identify new market opportunities and strategic partnerships to diversify revenue streams.
- Collaborate with executive leadership to align marketing goals with overall business objectives and resource allocation.
- Utilize data and analytics to forecast marketing, measure performance, and optimize sales and marketing effectiveness.
- Act as a key external representative, engaging with top-tier clients and industry leaders to strengthen brand presence and close key deals.
Who You Are
- A Strategic Leader: You have a proven ability to develop and execute multi-year marketing strategies that drive significant top-line growth. You think holistically about the customer journey and how different functions can align to create a seamless experience.
- A Team Builder: You are skilled at recruiting, developing, and inspiring high-performing teams. You lead by example and empower your direct reports to achieve their full potential.
- Results-Oriented: You have a verifiable track record of exceeding marketing targets in a competitive B2B environment, with a strong focus on both new business acquisition and client expansion.
Why Join This Team?
This is your chance to play a key role in a company that is at the forefront of the premium food and beverage industry. If you are a strategic leader who thrives on building and scaling marketing organizations, you will have the opportunity to shape the future of the company and earn significant commissions. You'll be part of a supportive executive team and backed by cutting-edge products that are in high demand across the globe.________________________________________
About Naviga Recruiting & Executive Search
Naviga Recruiting & Executive Search is a leading provider of Contingent Workforce Solutions, Executive Search, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. Our specialties include sales, marketing, finance/accounting and operations hiring. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges. Naviga Recruiting & Executive Search specializes in U.S. Hiring for Global Businesses.