What are the responsibilities and job description for the Email Marketing Specialist position at National Inventors Hall of Fame?
The Email Marketing Specialist will be responsible for owning and implementing the National Inventors Hall of Fame® email campaigns by providing copy and design direction, managing interdepartmental reviews, assisting with audience/list recommendations, executing sends, and analyzing results to provide future email decisions.
Position Responsibilities
Position Responsibilities
- Act as the interdepartmental project manager for 30 eblasts a month, ensuring all updates are made and emails are delivered on time.
- Provide email copy and design direction based on an understanding of the campaign goals, an analysis of past email performance, and email best practices.
- Review email copy and write any final adjustments based on email expertise.
- Review email design after the initial draft is completed to provide any additional creative guidance before routing through reviews.
- Collaborate with the Reporting department to advise on email audience segments.
- Execute all individual emails and email journeys within Salesforce Marketing Cloud.
- Analyze, evaluate, and report on all data from email campaigns, providing insights to help drive Key Performance Indicators (KPIs) and inform future email campaigns and strategies.
- Collaborate with Marketing Team on campaign planning and ideation, including identifying KPIs, benchmarks and targeting tactics.
- Manage the National Inventors Hall of Fame email content calendar.
- Execute a handful of text messages monthly through Marketing Cloud, and advise other departments on text message strategies.
- Act as the go-to resource for email marketing trends, providing updates and reporting on how we can implement updates into our email strategy.
- 2-3 years of experience in email marketing
- Proven ability to develop email copy and design ideas.
- Proficiency with email marketing and project management platforms (Salesforce Marketing Cloud and Trello is a plus).
- Strong planning, organizational skills, and attention to detail.
- Energetic and passionate about trying new email ideas and bringing them to life.
- Proactive approach; identifies and solves problems.
- Excellent communication skills across departments, written and verbal
- Self-motivated and eager to learn and take on new challenges.
- Experience with Salesforce Marketing Cloud is a plus.
- Adaptability; flexible to changing market forces and shifting priorities.
- Ability to manage multiple projects at a time.
- Ability to regularly work in the office and attend in-person meetings.
- Ability to communicate effectively via email, chat, phone, and in-person meetings.
- Requires regular, reliable, and on-time attendance.
- Comprehensive Health Coverage: Enjoy top-tier medical, dental, vision, and insurance plans, along with flexible spending accounts to help pay for any out-of-pocket medical expenses.
- Company-Paid Benefits: NIHF contributes 100% to provide life and disability coverages.
- Secure Your Future: Benefit from our 401(k) plan with up to a 4% employer match and 100% vesting upon initial contribution, ensuring your financial stability and growth.
- Generous Time Off: Take advantage of paid time off, paid holidays, and a year-end closure from December 24th through January 1st to recharge.
- Additional Support: Access Critical Illness, Hospital, and Accident Supplemental Income plans for extra peace of mind.
- Pet-Friendly Perks: Protect your furry friends with our pet insurance plans.
- Stay Fit and Healthy: Utilize our on-site workout facility to maintain your physical well-being.
- Flexible Work Arrangements: Enjoy alternate workday scheduling and the option for hybrid remote work after 90 days, promoting a healthy work-life balance.
- Thriving Work Environment: Be part of a great team environment with ample opportunities for growth and a culture that prioritizes professional development.
