Director, Organizational Marketing

SUMMARY

The Director, Organizational Marketing is responsible for developing and executing integrated marketing plans that strengthen the organization’s brand, expand audience reach and drive measurable engagement. This role supports the creation and coordination of marketing content, campaigns and collateral across digital and traditional platforms – ensuring consistency, quality and alignment with organizational goals. The Director combines content strategy with project management discipline with internal teams to deliver timely, effective and results-driven marketing initiatives.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.

• Develop and manage annual marketing plans and calendars that support organizational priorities, campaigns and programs.
• Coordinate cross-channel marketing efforts including digital, print, social media, email and video to ensure cohesive messaging and brand alignment.
• Support content planning, development and distribution across all organizational platforms.
• Oversee day-to-day project execution, establishing and managing campaign timelines, coordinating cross-functional teams, overseeing approvals, tracking deliverables, managing marketing budgets, ensuring brand alignment and maintaining clear communication with stakeholders and external partners.
• Translate information into clear, compelling marketing messages that resonate with target audiences.
• Support the implementation of NCBA’s digital marketing strategy through content creation, scheduling and performance tracking.
• Support the management of a content library to ensure internal and external stakeholders have access to the most current assets.
• Monitor campaign performance and content engagement across channels.
• Track KPIs, compile reports and recommend data-driven adjustments to improve marketing effectiveness.
• Maintain awareness of best practices and emerging trends to enhance execution and optimize results.
• Collaborate with internal teams and external partners to deliver high-quality marketing materials and campaigns on time and within budget.
• Support and coordinate with communications, events, membership and other internal teams to ensure marketing integration, clarity and consistency across initiatives.
• Other duties as assigned.

MINIMUM QUALIFICATIONS

• EDUCATION - Bachelor’s degree in marketing, advertising, communications, or related field preferred
• EXPERIENCE – 5-7 years’ experience in a communications/marketing role, preferably with a background in agriculture. Travel, at times, is required.
• EQUIVALENCY –
• CERTIFICATION(S) – None
• SKILLS- This role requires expertise in developing and executing comprehensive marketing strategies, with a strong command of multi-channel campaign management, along with writing and editing skills. Proven ability to oversee projects from concept to completion, interpret analytics to guide improvements, and collaborate effectively across teams is essential. Strong communication, organization and attention to detail, combined with proficiency in digital marketing tools and performance measurement are key to success in this role.