Demo

Project Employee, Digital Interactivity

National Basketball Association (NBA)
York, NY Full Time
POSTED ON 9/30/2025
AVAILABLE BEFORE 10/29/2025
WORK OPTION: Remote

This is a temporary position with an expected duration not to exceed (10) months.

Position Summary

This position is focused on audience growth across the NBA’s digital products through compelling content journeys including messaging, interactive experiences and digital challenges. You must have strong knowledge of the NBA, social and digital platforms, and the media landscape.

Major Responsibilities

  • Develop personalized user journeys via content and messaging to drive fans deeper into the NBA’s digital products
  • Develop new and innovative ways to drive fans into live games and cultivate engagement around the live game experience
  • Support and weave the NBA ID ecosystem seamlessly into digital content experiences, digital challenges, etc.
  • Concept, create and publish storyline-relevant games for NBA Play, the league’s new home for interactive games, as well as fan engagement experiences across NBA products
  • Create and manage a daily content calendar that highlights original ideas for interactivity, engagement and messaging to support the league’s storylines, tentpole events
  • Actively participate in content planning for the NBA's digital and social platforms
  • Liaise with both internal and external stakeholders to develop unique and bespoke digital experiences
  • Leverage analytics and data-driven insights to regularly inform interactivity and gamification strategy

Required Skills/Knowledge

  • Deeply knowledgeable and passionate about the NBA and its players, coaches, and teams
  • Strong knowledge of the NBA’s digital products including the NBA App, NBA ID, NBA League Pass
  • Strong knowledge of basketball stats / analytics and the rules of the game
  • Strong knowledge of NBA sneakers, fashion, and music culture
  • Strong knowledge and understanding of social media platforms, including Twitter,
  • Facebook, Instagram, YouTube, Snapchat, GIPHY, and TikTok, and how the NBA uses each platform
  • Exceptional writing skills, as well as the ability to execute editorial judgment Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
  • Willingness to work a flexible schedule as this position will include nights and weekends based on the NBA calendar
  • Basic knowledge of Adobe Creative Suite
  • Mobile apps, mobile gaming experience a plus
  • Digital CRM, audience growth experience a plus
  • Understanding of media landscape a plus

Education

Bachelor's Degree in Communications or related field preferred

Salary Range: $28.85/hr

Job Posting Title: Project

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Salary : $29

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