What are the responsibilities and job description for the Product Development Specialist position at Naterra International, Inc.?
About Naterra International
Naterra International, Inc. is a high-growth US sales and marketing company of beauty, baby care and personal care products. We are committed to manufacturing personal care products of the highest quality that promote better living. Our brands include Tree Hut , Baby Magic, Splash, and Bdy
About The Role
The Product Development Specialist will support the product strategy and development for brands within the Naterra portfolio. This role manages a small category in addition to supporting the maintenance and development of product assortments to drive line extensions and introduce innovation to portfolio both domestically and internationally. The Product Development Specialist will work closely with Marketing personnel cross-functionally to support marketing campaigns, promotions, communication materials, PR, and social media campaigns.
What You'll Do
Naterra International, Inc. is a high-growth US sales and marketing company of beauty, baby care and personal care products. We are committed to manufacturing personal care products of the highest quality that promote better living. Our brands include Tree Hut , Baby Magic, Splash, and Bdy
About The Role
The Product Development Specialist will support the product strategy and development for brands within the Naterra portfolio. This role manages a small category in addition to supporting the maintenance and development of product assortments to drive line extensions and introduce innovation to portfolio both domestically and internationally. The Product Development Specialist will work closely with Marketing personnel cross-functionally to support marketing campaigns, promotions, communication materials, PR, and social media campaigns.
What You'll Do
- Collaborate with R&D labs, Packaging suppliers, and other Manufacturing partners to develop effective strategies to support New Business opportunities.
- Support key brand strategies, marketing plans and product innovations that will drive Naterra growth and disrupt existing category leaders.
- Assists the Product Development Team in key aspects of the assortment planning process, including researching trends, performing competitive and pricing analysis, and submitting lab requests,
- Lead the successful launch and KPI achievement for assigned product categories.
- Prepare and distribute product development briefs and spec sheets for manufacturers and other cross-functional partners.
- Support the management and organization of key samples and formulation documentation.
- Report out status updates on project timelines to PD team members.
- Support cross- functional department initiatives with the planning, executing, and tracking of marketing programs such as product samples, sell sheets, & item specifications.
- Bachelor’s Degree
- 1-2 years of experience in Product Development role
- Ability to create strong working relationships within company and external partners
- Ability to multi-task, and effectively prioritize workload in a fast-paced, frequently changing environment while remaining detailed and organized
- An entrepreneurial spirit and a bias for taking action