Manager, Experiential Activations

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, Experiential Activations based in our Charlotte, North Carolina office.

Summary

NASCAR seeks a talented professional to join in the position of Manager, Experiential Activations based in our Charlotte, North Carolina office.

This role is responsible for the planning, coordination, and execution of NASCAR’s premier fan-facing platform the NASCAR Experience and assisting all Experiential Activations within the company. This role serves as the central hub for cross-functional collaboration, talent integration, and onsite execution—ensuring a seamless, high-energy, and premium fan experience across all events.

Duties include but are not limited to:

• NASCAR Experience: Lead end-to-end execution of the NASCAR Experience and assist with NASCAR Kids Zone across race weekends
• Oversee all programming, logistics, and operational elements to ensure consistency and quality
• Serve as an on-site leader for Fan Zone activations when required
• Experience Programming & Operations: Develop and manage stage and display programming, including Run of Show creation and execution
• Coordinate all driver appearances, partner integrations, and live programming elements
• Continuously introduce new ideas to enhance fan engagement and experience quality
• Talent & Stakeholder Management: Act as primary liaison for Driver Services, including securing and managing driver appearances
• Manage NASCAR Experience talent, including scheduling, travel, and onsite coordination
• Partner with internal teams and external stakeholders (Licensing, XM Radio, NASCAR Foundation, etc.) to align programming and logistics
• Cross-Functional Coordination: Collaborate with Guest Services, Marketing, Partnerships, and Operations teams to ensure seamless execution
• Serve as liaison for key partners and vendors, including Racing Electronics, Racing Experience, Regional Series, Speediatrics / NASCAR Foundation, Levy (Food & Beverage), Mack Trucks, Wasserman & EEG
• Operational Management: Oversee credentialing and parking logistics for all Experience-related staff and talent
• Manage weekly scheduling and staffing for Fan Service and Guest Service pods
• Lead invoice tracking and budget-related coordination
• Oversee IT and fiber needs for the Experience footprint
• Manage waivers, trophy logistics, and asset distribution
• Event Planning & Communication: Lead weekly NASCAR Experience planning calls
• Maintain and distribute weekly schedules via the NASCAR Tracks App/Web
• Manage creative requests (internally or via design tools such as Canva)
• Submit and manage all non-NASCAR event asset requests
• Logistics & Asset Management: Oversee Show Car program requests and coordination
• Manage hard card distribution for all external vendors
• Coordinate golf cart routing and transportation logistics for talent and stakeholders
• Ensure proper placement and execution of all experiential assets onsite
• Travel & Availability: Travel required for major event weekends and high-priority activations
• Provide remote support during non-travel weekends as needed
• Other duties as assigned
  
  

Required skills / experience:

• College degree, preferably in related business field, i.e. Marketing, Sports Management
• Minimum 3-5 years sports & event experience required
• Self-starter with the ability to take initiative and drive projects from concept through execution
• Strong strategic, creative, and quick-thinking capabilities in a fast-paced environment
• Excellent project management and organizational skills with high attention to detail
• Proven ability to manage multiple stakeholders and concurrent workstreams effectively
• Experience operating in live event environments with a strong understanding of onsite logistics
• Strong communication and problem-solving skills
• Operational mindset with the ability to think critically and execute under pressure onsite
• Collaborative team player with a positive, solutions-oriented approach
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Must be able to work extended hours and event weekends
• 60% travel required
• Valid driver's license
  
  

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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