What are the responsibilities and job description for the Senior Manager, Performance Marketer & Media Buying – E-Commerce position at Nana Jacqueline?
Company Description:
Nana Jacqueline was founded by two best friends with a passion for fashion that began at a young age. What started as a loungewear brand has evolved into a sought-after luxury fashion line that transforms whimsical feelings into romantic pieces. Based in Los Angeles, CA, Nana Jacqueline embodies the aura of romance and enchantment in elegantly-designed clothing, celebrating women and the freedom to feel sexy in everyday styles. Follow us @nanajacqueline_.
Role Description:
We’re seeking a full time Senior Manager, Paid Media & Media Buying to lead full-funnel performance marketing across global channels. This role will be responsible for driving customer acquisition, optimizing spend efficiency, and delivering measurable growth through data-driven strategy, testing, and execution.
Key Responsibilities:
- Budget Management: Oversee and allocate multi-channel paid media budgets across Meta, Google, TikTok, Pinterest, Display, and Affiliate to maximize ROI and scale efficiently.
- Strategic Planning: Partner with internal teams to design, launch, and analyze incrementality and attribution tests that guide investment strategy and improve channel performance.
- Performance Analysis & Reporting: Own reporting for all paid media KPIs, delivering actionable insights on ROAS, MER, CPC, CAC, LTV:CAC, and channel mix performance to leadership.
- Media Buying: Manage daily pacing, campaign optimizations, and audience targeting strategies to ensure budget efficiency and performance consistency across platforms.
- Partnership Management: Cultivate and maintain relationships with key platform partners including Meta, Google, TikTok, and Pinterest, staying ahead of emerging trends and betas.
- Growth Strategy: Identify new growth opportunities through market research, competitive insights, and consumer behavior analysis to enhance paid media impact.
- Cross-Functional Collaboration: Collaborate with the creative, e-commerce, and analytics teams to align campaign strategy, creative testing, and full-funnel conversion initiatives.
Required Skills & Experience:
- Experience: 5–8 years in paid media or digital marketing, with at least 3 years focused on e-commerce growth or performance marketing.
- Budget Oversight: Proven success managing multi-million-dollar media budgets across multiple channels.
- Analytical Skills: Deep understanding of paid media metrics (ROAS, MER, CPC, CAC, LTV:CAC) and incrementality testing methodologies.
- Technical Proficiency: Advanced Excel/Google Sheets skills and experience with data visualization tools (e.g., Looker or Motion).
- Leadership: Experience managing and developing direct reports within an in-house environment.