Senior Vice President- Product Marketing Enablement Lead

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000 employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the Industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about.

We’re seeking a future team member for the role of Senior Vice President, Product Marketing Enablement Lead to join our Product Marketing team. This hybrid role will be based at our New York, NY office- 4 days/w in-office.

In this role, you’ll make an impact in the following ways:

• Collaborate cross-functionally with product marketing managers, creative, digital, and business teams to ensure campaigns are aligned with strategic objectives and deliver measurable results.
• Support the broader team in the creation and maintenance of a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
• Manage campaign timelines and deliverables to ensure alignment across teams in addition to troubleshooting operational issues and ensure timely resolution to minimize disruptions.
• Develop and maintain workflows, processes, and best practices to improve campaign execution, leveraging AI.
• Strong leadership skills, with the ability to inspire and motivate to deliver exceptional results in a fast-paced, dynamic environment
• Work closely with the analytics and effectiveness teams to track, measure and report on campaign performance.
• Oversee the use of marketing automation platforms, CRM tools, and other campaign management systems, ensuring data accuracy across platforms.
  
  

To be successful in this role, we’re seeking the following:

• Bachelor’s degree in marketing, communications, journalism, or related field; master’s degree preferred.
• 8 years of experience in campaign management and product marketing within the financial services industry
• Expertise in developing campaign strategies, from inception to production of campaign assets to final delivery.
• Ability to manage multiple stakeholders across multiple projects simultaneously.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in digital marketing and communications within the financial services and fintech sectors.
• People leader with strong leadership skills, who can inspire and motivate teams in a fast-paced, dynamic environment.
  
  

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023
  
  

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $102,000 and $170,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.