What are the responsibilities and job description for the National Sales Manager position at Mystic Lake & Little Six Casino?
Join our Sales team at Mystic Lake Casino Hotel as a National Sales Manager! We're seeking an experienced hospitality sales professional to grow our national presence by generating net-new corporate group, convention, meeting, and event business. The ideal candidate brings a proven track record of revenue generation, strong national industry relationships, and a hunter mentality with the ability to build a pipeline and win new accounts. If you have experience selling convention space, group room blocks, banquets, and large-scale meetings and are excited by the opportunity to help shape a newly created role, we'd love to hear from you. Enjoy weekly pay, health benefits, and 401(k) starting day one. Whatever your career goals may be, let Mystic Lake Casino Hotel help get you there!
Job Overview: The National Sales Manager is a high-impact, revenue-driven sales professional responsible for generating new group business through proactive sales efforts, strategic account management, and exceptional client engagement. This position will cultivate new group business in multiple state/regional/national markets, build deep client relationships and represent Mystic Lake Casino Hotel at industry events and trade shows.
Illuminate Your Future: What You'll Do:
- Sales & Business Development
- Proactively identify, qualify, and solicit new group business to exceed individual and team revenue goals.
- Research target markets, qualify leads, and execute effective, strategic sales approaches.
- Manages a portfolio of key accounts, maintaining consistent communication via calls, email, virtual meetings, and in-person visits.
- Delivers persuasive sales presentations to generate leads to turn over to sales team.
- Participates in trade shows, conferences, client events, and sales missions.
- Builds and maintains strong, multi-layer relationships with meeting planners, third-party partners, hotels/resorts, and industry organizations.
- Client Experience & Site Inspections
- Plans detailed site inspections, including coordination of lodging, amenities, transportation, F&B experience, entertainment, and curated itineraries.
- Hosts and entertains clients to strengthen relationships and enhance the likelihood of securing business.
- Supports on-property program execution by attending pre-con meetings, welcoming clients, and ensuring high-touch service exceeds expectation.
- Collaboration & Business Support
- Works closely with internal teams: Sales, Conference Services, Hotel, Marketing, Revenue Management, and Property Leadership to ensure seamless delivery of group programs
- Coordinates with destination partners, CVBs, DMOs, and Hotel stakeholders to maximize opportunities.
- Maintains in-depth knowledge of the destination, property offerings, competitive landscape, and market trends
- Reporting & Systems
- Maintains accurate and detailed documentation in CRM systems.
- Prepares daily, weekly, monthly and annual sales reports as required.
- Ensures timely submission of expenses and adherence to company travel guidelines
Job Requirements: Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the
expectation of this job:
- High school diploma and 5 years of hotel, resort, destination marketing or hospitality group sales. Bachelor’s degree in hospitality, business, or a related field preferred.
- Proven success managing complex accounts (i.e., multi-day/venue, lodging/transportation, multiple event hosts/contacts) and consistently exceeding revenue goals.
- Experience with CRM systems and event management technology
- Exceptional written and verbal communication, presentation, and negotiation skills.
- Strong financial acumen with the ability to analyze budgets, create revenue opportunities, and ROI.
- Highly organized, detail-oriented, and able to manage multiple priorities under pressure.
- Ability to exercise sound judgment, problem-solve quickly, and maintain professionalism in high-stress situations.
- Strong ability to build relationships across multiple internal and external organizational levels.
- Proficiency in Microsoft Office Suite
- Domestic travel regularly to conventions, trade shows, networking events required
- Experience representing a destination or brand at trade shows is strongly preferred.
Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.
Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.
Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.
Be the Experience. Be Bold. Be Mystic.