What are the responsibilities and job description for the Marketing Manager position at Myers Industries Inc?
Marketing Manager (Contract – 12–18 Months)
Location: Milford, OH
Reports to: Director of Marketing
Connect-A-Dock, a leading manufacturer of modular floating dock systems and accessories, is seeking an experienced Marketing Manager to join our team on a 12–18 month contract to cover a maternity leave, with the potential for a longer-term opportunity. This full-time role is ideal for a driven and adaptable marketer who can maintain strong existing strategies while also bringing fresh ideas to help evolve the brand.
About the Role
As Marketing Manager, you’ll lead the development and execution of strategic and tactical marketing initiatives to support our growth goals. You’ll own the annual marketing plan, manage campaign execution, and serve as the brand steward for Connect-A-Dock across digital, trade, and retail channels. The role touches all 4 Ps—product, price, promotion, and placement—making it a critical connector across Sales, Product, Operations, and external agency partners.
Key Responsibilities
Strategic Marketing
Location: Milford, OH
Reports to: Director of Marketing
Connect-A-Dock, a leading manufacturer of modular floating dock systems and accessories, is seeking an experienced Marketing Manager to join our team on a 12–18 month contract to cover a maternity leave, with the potential for a longer-term opportunity. This full-time role is ideal for a driven and adaptable marketer who can maintain strong existing strategies while also bringing fresh ideas to help evolve the brand.
About the Role
As Marketing Manager, you’ll lead the development and execution of strategic and tactical marketing initiatives to support our growth goals. You’ll own the annual marketing plan, manage campaign execution, and serve as the brand steward for Connect-A-Dock across digital, trade, and retail channels. The role touches all 4 Ps—product, price, promotion, and placement—making it a critical connector across Sales, Product, Operations, and external agency partners.
Key Responsibilities
Strategic Marketing
- Own and execute the annual marketing plan and budget for Connect-A-Dock.
- Lead the planning, execution, and optimization of brand marketing initiatives, promotions, and sales enablement programs.
- Manage all marketing projects from brief through implementation, including approvals, timelines, and cross-functional alignment.
- Collaborate with Sales on pricing strategy and B2B customer incentives.
- Lead strategy and execution for digital lead generation and ecommerce advertising campaigns.
- Host webinars and plan the annual in-person distributor meeting.
- Manage strategic partnerships with rowing clubs, events, and other sponsored organizations.
- Collect and analyze customer, market, and competitive data to inform marketing and go-to-market strategy.
- Lead trade show and event strategy, including budget, planning, and on-site support.
- Owns the product development strategy for Connect-A-Dock, leading cross-functional collaboration to manage product line updates and identify new product opportunities.
- Manage customer requests for marketing support, including consultation and development of branded assets.
- Own the execution of B2B and B2C email marketing campaigns using Constant Contact.
- Oversee website content strategy, copywriting, and optimization efforts via WordPress.
- Own social media strategy, content creation, and community engagement across platforms.
- Track and analyze website traffic, form submissions, and consumer behavior to guide optimization plans.
- Coordinate the execution of digital ad campaigns in partnership with third-party agencies.
- Maintain and update all branded materials, literature, and media libraries.
- Coordinate the creation and logistics of trade show displays, shipping, and internal communications.
- Support marketing efforts for Big Box ecommerce listings in collaboration with retail partners.
- 2-5 years of progressive marketing experience, ideally in a B2B2C or dealer/distributor model.
- Experience in the marine or outdoor product industry is a strong asset.
- Strategic thinker with the ability to execute hands-on work across multiple channels.
- Strong project management and communication skills.
- Comfortable working cross-functionally with sales, creative, and agency partners.
- Proficient in WordPress, Constant Contact, and Meta advertising platforms.
- Familiarity with trade shows, ecommerce marketing, and CRM/lead generation practices.
- Ability to travel for trade shows, customer meetings, and/or internal team events.
