What are the responsibilities and job description for the Digital Marketing Specialist – Content & Social Media Focus position at My Senior Health Plan?
As the Marketing Specialist, you will play a central role in content-driven marketing initiatives that support lead generation, brand visibility, and agent recruitment across B2C audiences. Reporting to and working closely with the Senior Digital Marketing & Events Manager, your day-to-day will revolve around developing engaging content, coordinating multimedia projects, managing social platforms, and assisting with storytelling across channels—including social media, email, podcasts, webinars, and print.
This role is ideal for a strong communicator with a passion for creative storytelling, digital content production, and brand voice consistency. You’ll support campaign execution and collaborate across departments to turn ideas into cohesive, on-brand marketing assets. From storyboarding video and podcast segments to writing compelling email copy and coordinating event materials, you’ll help fuel marketing efforts that connect meaningfully with our audience.
Key Responsibilities
Content Creation & Storytelling
Apply today and become part of a team that values compassion, excellence, and opportunity.
My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.
Note: Employment is contingent upon passing a pre-employment drug test and background check. We participate in E-Verify.
AI Use Disclosure
To make our hiring process smooth and efficient, we use tools like BambooHR (application tracking), Hireflix (on-demand interviews), and Calendly (scheduling), and TestGorilla (skills assessments). These tools help us stay organized, but all applications and results are carefully reviewed by real people.
AI supports our process, it doesn’t replace human judgment. We also take steps to reduce potential bias in the tools we use, so every candidate is considered fairly.
This role is ideal for a strong communicator with a passion for creative storytelling, digital content production, and brand voice consistency. You’ll support campaign execution and collaborate across departments to turn ideas into cohesive, on-brand marketing assets. From storyboarding video and podcast segments to writing compelling email copy and coordinating event materials, you’ll help fuel marketing efforts that connect meaningfully with our audience.
Key Responsibilities
Content Creation & Storytelling
- Draft original copy for emails, social media, website landing pages, and digital ads that align with brand tone and marketing goals
- Assist with podcast and video content development, including brainstorming segments, scripting, and basic storyboarding
- Organize and support creative projects such as testimonial videos, explainer content, or social series
- Repurpose long-form content (e.g. webinars or interviews) into digestible clips, quotes, or visual posts
- Maintain and execute a monthly content calendar across platforms including LinkedIn, Facebook, Instagram, and YouTube
- Create branded visuals using Canva or Adobe templates for use in digital and print formats
- Monitor engagement and performance metrics; suggest optimizations and track growth benchmarks
- Stay on top of trends and brainstorm creative content ideas for brand awareness and audience engagement
- Support execution of cold and warm email campaigns through Salesforce Marketing Cloud, Success.ai, or AgencyBloc
- Assist with segmentation, scheduling, and reporting of email and newsletter campaigns
- Coordinate monthly newsletters by gathering content, formatting, and managing distribution lists
- Track and help analyze CPA/CPL campaigns and related content performance metrics
- Manage the intake and prioritization of internal marketing requests
- Maintain an organized marketing task tracker to ensure timely project delivery
- Edit, resize, and reformat existing marketing materials for partner use or print distribution
- Collaborate with compliance teams and partners to gather and approve co-branded content
- Support content promotion and creative asset creation for live and virtual events (e.g. webinars, agent mixers)
- Assist in developing messaging and registration pages via platforms like Eventbrite
- Manage pre- and post-event communications and coordinate follow-up content or thank-you materials
- Collect engagement metrics and support post-event content wrap-up or repurposing
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 5-6 years of experience in content-focused marketing roles (bonus for healthcare, insurance, or B2C/B2B hybrid industries)
- Job stability and tenure in previous roles.
- Strong writing, editing, and storytelling skills with an eye for brand voice and clarity
- Detail-oriented with excellent organizational and project management skills
- Familiarity with tools such as Canva, Salesforce/Marketing Cloud, WordPress, Eventbrite, Zoom, and Google Analytics
- Understanding of regulated industries such as Medicare, financial services, or healthcare
- Experience creating podcast or video content
- Knowledge of cold email platforms and email automation best practices
- Ability to translate complex topics into simple, compelling messaging
- Competitive compensation based on experience
- Health, Dental, Vision, and Life Insurance (70% employer-paid!)
- 401(k) with match profit-sharing
- Paid parking in La Jolla, CA
- Paid vacation, sick time, and holidays, including the week of Christmas off with pay
- A supportive, growth-oriented work culture
Apply today and become part of a team that values compassion, excellence, and opportunity.
My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.
Note: Employment is contingent upon passing a pre-employment drug test and background check. We participate in E-Verify.
AI Use Disclosure
To make our hiring process smooth and efficient, we use tools like BambooHR (application tracking), Hireflix (on-demand interviews), and Calendly (scheduling), and TestGorilla (skills assessments). These tools help us stay organized, but all applications and results are carefully reviewed by real people.
AI supports our process, it doesn’t replace human judgment. We also take steps to reduce potential bias in the tools we use, so every candidate is considered fairly.