Email Marketing Specialist (Hybrid - Philadelphia, PA)

Overview: Works with the commercial banking & equipment finance marketing automation team as well as designers, developers, and project managers to coordinate, build, set-up and send emails and digital communications through our marketing automation software. Primary Responsibilities: Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time. Manage email campaigns throughout the project process, ensuring projects run smoothly and all approvals are obtained. Build, test, proof, set-up and send emails. Assist with email marketing program development and execution, including segmentation, testing, and deployment. Manage the coordination of email reporting. Assist in researching and implementing latest best practices and industry standards across marketing automation platform. Implement A/B and multivariate testing on emails and content to maximize performance and engagement. Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management. Promote an environment that supports belonging and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. Complete other related duties as assigned. Education and Experience Required: Associate’s degree and a minimum of 3 years’ relevant work experience, or in lieu of a degree, a combined minimum of 5 years’ higher education and/or work experience, including a minimum of 3 years’ relevant work experience Proven project management skills Proven organizational skills Proven verbal and written communications skills Detail-oriented Experience managing multiple projects simultaneously Experience working within given creative specifications in a fast-paced environment Education and Experience Preferred: Bachelor’s degree in Marketing or related field Proficiency with marketing automation platforms Working knowledge of pertinent customer relationship management software M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $28.60 - $47.66 Hourly (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. Location Philadelphia, Pennsylvania, United States of America Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values – integrity, ownership, collaboration, curiosity, and candor – drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T’s Human Capital Report to learn more. Ready to join our team? Submit your application today! If you are unable to apply through this site due to technical issues or need an accommodation to apply, please contact us at careersitesupport@mtb.com for assistance. M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace. Career Site Privacy Notice

Salary : $29 - $48