What are the responsibilities and job description for the Director of Product Marketing position at MSH?
A high-growth building technology company is seeking a Director of Product Marketing to lead channel-driven demand generation, sales enablement, and product positioning across multiple commercial channels, including value-added resellers (VARs) and OEM partners.
This role sits at the intersection of product, marketing, sales, and channel development, with direct accountability for partner-sourced revenue and market adoption. The ideal candidate brings deep experience translating complex, technical products into clear, compelling commercial narratives that drive specification, quoting, and installed volume.
Key Responsibilities
- Own channel-led demand generation and sales enablement strategy with measurable revenue accountability
- Develop scalable partner enablement assets (toolkits, pitch decks, case studies, technical comparisons, pricing guidance)
- Lead go-to-market planning and execution for new products and enhancements
- Drive channel marketing strategy for commercial OEM and fabricator partners
- Partner on pricing, rebates, and commercial structures to maximize adoption while protecting margin
- Define and track channel performance KPIs (pipeline, win rates, installed volume, revenue)
- Serve as the voice of the market, maintaining a strong feedback loop with product and R&D teams
Ideal Background
- 10 years in product marketing, technical marketing, or product management
- Experience in building materials, construction products, glazing, façade, or building envelope sectors
- Proven success scaling channel marketing and sales enablement programs tied to revenue outcomes
- Strong ability to simplify and commercialize highly technical products
- Comfortable operating in a fast-paced, high-growth environment with both strategic and hands-on responsibilities