What are the responsibilities and job description for the Salesforce Marketing Cloud Functional Analyst position at MSC Industrial Supply Co.?
BUILD A BETTER CAREER WITH MSC
Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.
Requisition ID :20980
Employment Type :Full Time
Job Category :Digital/IT
Work Location :Davidson, NC (CSC)
Brief Position Summary
At MSC Industrial Supply we are delivering great solutions. Talented people are required to understand business challenges and the importance of technology in delivering business solutions.
The Senior Functional Analyst, Salesforce Marketing Cloud is the platform subject matter expert (SME) responsible for translating marketing and CRM business needs into scalable, high-performing Salesforce Marketing Cloud (SFMC) solutions. This role bridges Marketing, Sales, IT, and Analytics to design and optimize customer journeys, data processes, and platform capabilities that drive B2B engagement, personalization, and revenue growth.
Duties And Responsibilities
What You Need:
Compensation starting at $75,600 - $118,800 depending on candidate location and experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate's relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.
Applicants must be currently authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position at this time.
This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position.
WHY MSC?
People. Collaboration. Insight. That's how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80 years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500 team members achieve their potential.
OUR COMMITMENT TO YOU
Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family's health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits.
You will also have the opportunity to join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.
Please note that MSC uses electronic monitoring and system logs in its workplace, including monitoring of Company-provided systems and collaboration tools, as permitted by applicable law.
Open
Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.
Requisition ID :20980
Employment Type :Full Time
Job Category :Digital/IT
Work Location :Davidson, NC (CSC)
Brief Position Summary
At MSC Industrial Supply we are delivering great solutions. Talented people are required to understand business challenges and the importance of technology in delivering business solutions.
The Senior Functional Analyst, Salesforce Marketing Cloud is the platform subject matter expert (SME) responsible for translating marketing and CRM business needs into scalable, high-performing Salesforce Marketing Cloud (SFMC) solutions. This role bridges Marketing, Sales, IT, and Analytics to design and optimize customer journeys, data processes, and platform capabilities that drive B2B engagement, personalization, and revenue growth.
Duties And Responsibilities
- Serve as the SFMC SME, managing day-to-day platform operations including automations, data integrations, monitoring, troubleshooting, and overall platform health
- Partner with Marketing, CRM, and IT teams to gather requirements, define use cases, and deliver scalable SFMC solutions aligned to business goals
- Design and implement customer journeys, automations, segmentation, and data models using core SFMC tools (Journey Builder, Automation Studio, Contact Builder)
- Build and optimize data-driven personalization using SQL, AMPscript, dynamic content, and SFMC data architecture best practices
- Maintain integrations between SFMC and external systems (e.g., ERP, Salesforce CRM, etc.), ensuring reliable data flow and scalable architecture
- Ensure data governance, compliance (CAN-SPAM, GDPR), and platform security standards are met
- Monitor performance, troubleshoot issues, and proactively improve platform stability and campaign execution
- Create documentation, support UAT, and enable end users through training and best practices
- Evaluate new SFMC features and marketing technologies to continuously evolve platform capabilities
- Leverage Server-Side JavaScript (SSJS) to build custom functionality, automate complex processes, and enable advanced personalization or integrations when standard SFMC tools are not sufficient
- Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose
- Participation in special projects and performs additional duties as required
What You Need:
- Bachelor's degree in Business, Computer Science, Information Systems, or related field, or equivalent business experience
- 5 years of experience in marketing automation, CRM, or digital marketing operations (B2B preferred)
- Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Strong knowledge of data modeling, segmentation, and experience with SQL, AMPscript, and APIs
- Understanding of SFMC Salesforce CRM integrations and data architecture
- Experience working in Agile environments (Scrum/Kanban)
- Strong analytical, problem-solving, and campaign performance optimization skills
- Excellent communication and ability to translate between technical and business stakeholders
- Familiarity with data privacy regulations (CAN-SPAM, GDPR)
- SFMC Certification required
- Business requirements translation & process design
- Marketing operations & lifecycle campaign execution
- Data-driven decision making
- Cross-functional collaboration
- Continuous improvement mindset
- A valid driver's license may be required
- Position requires up to 10% of travel
- This position may require access to International Traffic in Arms Regulations Information (“ITAR”) and/or Controlled Unclassified Information (“CUI”)
- INDICATES ESSENTIAL DUTIES
Compensation starting at $75,600 - $118,800 depending on candidate location and experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate's relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.
Applicants must be currently authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position at this time.
This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position.
WHY MSC?
People. Collaboration. Insight. That's how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80 years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500 team members achieve their potential.
OUR COMMITMENT TO YOU
Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family's health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits.
You will also have the opportunity to join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.
Please note that MSC uses electronic monitoring and system logs in its workplace, including monitoring of Company-provided systems and collaboration tools, as permitted by applicable law.
Open
Salary : $75,600 - $118,800