What are the responsibilities and job description for the Media Planner position at MRM?
Job Description
At MRM Detroit, we bring together data, strategy, creativity, and media to deliver connected experiences that drive meaningful results. As a globally recognized media, marketing, and advertising agency, we partner with some of the world’s most iconic brands to craft campaigns that move people and grow business.
We believe in collaboration, innovation, and empowering talent at every level to make an impact from day one.
We’re looking for a Media Planner to join our growing Detroit team. This role is ideal for someone who has foundational experience in media planning and is ready to take on more ownership in developing and managing cross-channel media strategies. You’ll play a key role in connecting strategy to execution across digital, social, and traditional channels, ensuring our campaigns are insight-driven, performance-focused, and aligned with client objectives.
This position requires a strong blend of strategic thinking, analytical rigor, and project management. You’ll work closely with internal teams and external partners to translate marketing goals into media plans that deliver measurable business results.
In This Role, You Will
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.
At MRM Detroit, we bring together data, strategy, creativity, and media to deliver connected experiences that drive meaningful results. As a globally recognized media, marketing, and advertising agency, we partner with some of the world’s most iconic brands to craft campaigns that move people and grow business.
We believe in collaboration, innovation, and empowering talent at every level to make an impact from day one.
We’re looking for a Media Planner to join our growing Detroit team. This role is ideal for someone who has foundational experience in media planning and is ready to take on more ownership in developing and managing cross-channel media strategies. You’ll play a key role in connecting strategy to execution across digital, social, and traditional channels, ensuring our campaigns are insight-driven, performance-focused, and aligned with client objectives.
This position requires a strong blend of strategic thinking, analytical rigor, and project management. You’ll work closely with internal teams and external partners to translate marketing goals into media plans that deliver measurable business results.
In This Role, You Will
- Lead the development of integrated media plans across both digital and traditional media including but not limited to:
- Digital video, display, paid social, paid search, spot TV & radio, print and out-of-home
- Translate marketing strategies into actionable media recommendations that balance innovation, efficiency, and performance
- Collaborate with cross-functional teams including strategy, digital performance media (programmatic/paid social/paid search), analytics, creative, and account management to inform and align campaign plans
- Manage media RFPs, vendor negotiations, and media authorizations
- Monitor campaign performance, analyze data, and optimize based on KPIs and insights
- Present media plans and reporting to internal stakeholders and clients, as appropriate
- Maintain accurate media documentation including flowcharts, budget trackers, and reconciliation reports
- Stay informed on media trends, emerging platforms, and competitive activity to bring fresh thinking to the team and clients
- Bachelor’s degree in Marketing, Advertising, Communications, Media Studies, or a related field
- 1–3 years of experience in media planning or buying at an agency or client-side marketing team
- Solid understanding of media channels and the role each plays in the customer journey
- Proficiency with media planning/competitive analysis tools desired but not a requirement (e.g., MediaOcean/Prisma, MRI-Simmons, Vivvex, Pathmatics, etc.)
- Strong analytical skills and familiarity with campaign measurement and optimization techniques
- Exceptional attention to detail and organizational skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Clear and confident verbal and written communication skills
- A proactive, solution-oriented mindset with a collaborative spirit
- Local Michigan market experience a plus
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.