What are the responsibilities and job description for the Marketing & Social Media Coordinator position at Mr. Rooter Plumbing of Virginia Beach?
Benefits:
Mr. Rooter of Virginia Beach | Hampton Roads, VA | Part-Time
About Us
Mr. Rooter of Virginia Beach is Hampton Roads' premier plumbing company, proudly serving residential and commercial customers across Virginia Beach, Norfolk, Chesapeake, and the surrounding communities. We are a fast-growing, locally operated franchise with a strong reputation for quality, reliability, and customer care. As we continue to grow, we're looking for a detail-oriented and creative part-time Marketing position to help us maintain and elevate our brand presence across all platforms.
Position Overview
This part-time role is ideal for someone who is passionate about digital marketing, organized by nature, and comfortable working independently. You will support the day-to-day marketing operations of the business — from creating and scheduling social media content to pulling campaign reports and helping manage our online reputation. This position reports directly to ownership and leadership.
Hours: 16–25 hours per week (flexible, hybrid) Compensation: Competitive hourly rate based on experience
Key Responsibilities
Content Creation
- Company parties
- Competitive salary
- Flexible schedule
- Opportunity for advancement
- Training & development
Mr. Rooter of Virginia Beach | Hampton Roads, VA | Part-Time
About Us
Mr. Rooter of Virginia Beach is Hampton Roads' premier plumbing company, proudly serving residential and commercial customers across Virginia Beach, Norfolk, Chesapeake, and the surrounding communities. We are a fast-growing, locally operated franchise with a strong reputation for quality, reliability, and customer care. As we continue to grow, we're looking for a detail-oriented and creative part-time Marketing position to help us maintain and elevate our brand presence across all platforms.
Position Overview
This part-time role is ideal for someone who is passionate about digital marketing, organized by nature, and comfortable working independently. You will support the day-to-day marketing operations of the business — from creating and scheduling social media content to pulling campaign reports and helping manage our online reputation. This position reports directly to ownership and leadership.
Hours: 16–25 hours per week (flexible, hybrid) Compensation: Competitive hourly rate based on experience
Key Responsibilities
Content Creation
- Write, design, and schedule engaging content for Facebook, Instagram, Google Business, Youtube and other platforms
- Create graphics, promotional posts, seasonal campaigns, and hiring announcements using Canva or similar tools
- Develop and maintain a monthly content calendar aligned with business goals and promotions
- Create and schedule email and SMS campaigns
- Manage and monitor all social media accounts for post engagement
- Respond to comments, messages, and engagement in a timely and professional manner
- Grow followers and engagement through consistent, on-brand posting and community interaction
- Track platform performance and adjust content strategy accordingly
- Pull and organize monthly marketing performance reports from ServiceTitan and advertising platforms (Google Ads, LSA, Bing, Meta)
- Summarize key metrics including cost per lead, conversion rates, close rates, and revenue by channel
- Present findings in a clean, easy-to-read format for leadership review
- Identify trends, wins, and areas of concern month over month
- Monitor and respond to Google, Yelp, and Facebook reviews promptly and professionally
- Flag negative reviews for leadership and assist in crafting responses
- Develop strategies to encourage satisfied customers to leave positive reviews
- Track overall review score and volume month over month
- Maintain organized marketing files, assets, and campaign records
- Assist with email marketing campaigns through ServiceTitan or similar platforms
- Coordinate with external vendors, ad agencies, and media partners as needed
- Support leadership with ad hoc marketing tasks, research, and special projects
- 1–3 years of experience in marketing, social media management, or a related field
- Proficiency in Canva, or another content creation tool
- Strong written communication skills — you know how to write for a local audience
- Highly organized with the ability to manage multiple tasks and deadlines independently
- A self-starter who takes initiative and doesn't need to be micromanaged
- Understanding of digital advertising platforms (Google Ads, LSA, Meta Ads) is a plus
- Flexible part-time schedule — great for a student, parent, or working professional
- Work with a well-established, respected local brand in Hampton Roads
- Direct impact — your work is seen, valued, and makes a real difference
- Opportunity to grow into a full-time role as the company expands
- Supportive, team-first culture with leadership that invests in its people
- All independently owned and operated franchised businesses operate under the service brands’ marks, trademarks, trade names, logos, emblems, slogans, or other indicia of origin in connection with the Mr. Rooter Plumbing® franchise system within a specified geographical area. Only the independently owned and operated franchised business shall have any interaction with or authority for its business and make all employment related decisions related to its franchised business.
Salary : $18 - $26