What are the responsibilities and job description for the Marketing Director position at MP RPO?
About Us:
Our client's one of the Southeast's premier marine dealerships, proudly representing leading brands such as Nautique, Chris-Craft, Barletta, and Crest. With multiple locations across Georgia, South Carolina, and North Carolina, our mission is to provide the highest level of customer experience, service, and boating lifestyle support.
We're looking for a Marketing Director who can help lead our brand forward, drive growth, and continue to position our client as the trusted choice for premium boating enthusiasts.
Position Summary
The Marketing Director is responsible for developing and executing marketing strategies that increase brand awareness, generate quality leads, and enhance customer engagement across all locations. This role combines creative leadership, digital marketing expertise, and a passion for the boating lifestyle.
Key Responsibilities
Strategic PlanningLeadership
- Develop and implement a comprehensive annual marketing plan aligned with sales and growth goals.
- Manage and monitor marketing budgets, ensuring cost-effective campaign execution and measurable ROI.
- Maintain consistent brand identity across all locations and communication channels.
Digital MarketingLead Generation
- Oversee dealership websites, SEO/SEM, social media, email campaigns, and online advertising.
- Drive digital traffic and lead generation through targeted marketing initiatives and CRM optimization.
- Analyze campaign performance and customer data to refine strategies for improved conversions.
Content CreationBranding
- Lead the development of creative content - photography, video, and storytelling - that showcases the Watersports lifestyle.
- Manage social media calendars, posts, and engagement to strengthen brand presence and community connection.
- Oversee design and production of all marketing materials, from print collateral to digital assets.
EventsPartnerships
- Plan and execute all dealership events, including boat shows, demo days, open houses, and customer appreciation events.
- Coordinate sponsorships, partnerships, and cross-promotions with marinas, clubs, and lifestyle brands.
- Support the sales team with marketing materials and promotions for new model launches and inventory campaigns.
TeamVendor Management
- Lead internal marketing team members and manage relationships with external vendors, agencies, and media partners.
- Collaborate with Sales, Service, and Finance departments to ensure cohesive marketing support across all operations.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
- 5 years of marketing leadership experience; marine, powersports, or luxury retail industry experience preferred.
- Strong background in digital marketing, content creation, and event management.
- Proficiency with CRM systems, Google Ads, Meta Business Suite, and analytics platforms.
- Excellent communication, leadership, and project management skills.
- Passion for boating, watersports, and outdoor recreation.
CompensationBenefits
- Competitive salary commensurate with experience
- Performance-based bonus potential
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee boating and demo privileges
- Annual Salary Range: 90k-115k