Director of New Business - Inbound

THE ROLE

As the Director of Business Development, you’re quarterbacking the new business function for the agency, with a focus on managing the inbound pipeline (vs outbound prospecting). This means everything from fielding initial inquiries, to crafting proposals, to managing RFPs, to wooing and closing new clients. It’s a combination of account management, project management, and strategy.

This role reports directly to the CEO/Co-Founder, who is very involved in our new business function and consultative selling process. You’ll work cross functionally with key leaders across our agency to craft winning proposals and kick off new engagements. You’ll work closely with our marketing function, including our Director of Business Development (Outbound Partnerships), and our Marketing Manager (who manages the agency inbox and initial client communications). You’ll also work closely with our parent company Stagwell’s new business team, as they are great partners in opportunity.

NEW BUSINESS APPROACH

New business at M S means being a sort of therapist to CMOs and social media managers who are hungry to reinvent the way they connect to consumers. They look to us for inspiration and guidance. You will effortlessly build rapport with a CMO, and earn the admiration of a social media manager. We help them understand their problems more deeply than they did when they came in, and we package the solutions into proposals that our team can execute. 

Our agency’s breakthrough work and strong marketing mean that our inbox is always full of new business opportunities. Your job is to help vet them, and then nurture & close the right ones to strategically grow our business. You’ll stay in touch with warm & cold leads to bring them in when they’re ready.

RESPONSIBILITIES

• Manage our inbound pipeline, to drive good prospects to close as quickly as possible. 
• Supervise Marketing Manager who’s managing our email inbox, basic client comms, NDAs, and intro call prep.
• Facilitate intake calls, supporting our CEO.
• Lead follow-ups after intake calls, which typically includes sending capabilities, case studies, and custom decks.
• Evaluate and scorecard prospects, and present opportunities for review by leadership team.
• Craft bespoke proposals. Diagnose the client’s need, work cross-functionally to gather the needed parts (PM, influencer, strategy, etc.), and craft a winning narrative.
• Prioritize and chase prospects to close ASAP.
• Negotiate scopes, pricing, etc.
• Draft SOWs and facilitate MSAs with legal.
• Handoff newly won accounts to the Business Partnership team.
• Formal RFPs
• Quarterback RFPs including project management and strategic guidance.
• Point person for client procurement teams. 
• Ensure clients get needed materials on schedule.
• Nurture pipeline
• Periodically follow up with lapsed leads in our pipeline.
• Cold outreach to target brands.
• CRM & Reporting
• Manage Pipedrive to track and report on new biz metrics.

QUALIFICATIONS 

• 10-15 years of marketing experience, including:
• Extensive experience in agency new business. 
• Extensive experience in social media creative.
• Experience working as a social strategist is highly valued. 
• Fluent in brand building and upper funnel marketing.
• Deep understanding of social media marketing.  
• Knowledgeable about the traditional TV-first marketing approach.
• Strong leadership and management skills, with the ability to motivate and inspire cross-functional teams to achieve their goals.
• Extensive client-facing experience in past roles, along with strong presentation skills.
• Strategic mindset, with the ability to think creatively and identify new opportunities for revenue growth.
• Strong analytical and problem-solving skills, with the ability to use data to make informed decisions.
• Experience working with CRM tools such as Pipedrive. 
• Spread Joy! ✨

We look forward to hearing from you! 🎵💃

NOTE ON THIS ROLE: 

Movers Shakers is hiring for two complementary growth roles that work hand-in-hand to power our new business engine. The Director of New Business (Inbound) leads our inbound pipeline, qualifying incoming inquiries, crafting proposals, and converting interest into partnerships. 

In parallel, the Director of Business Development (Outbound) that is posted, focuses on proactive outreach, building relationships with new brands, and bringing fresh opportunities to the table. Both roles collaborate closely to ensure a seamless journey from first contact to signed client, driving agency growth from both directions.

BASE SALARY RANGE:

Our estimated range for this role is $140,000-165,000* 

*Don’t let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!