Marketing Manager

Our company has been a prominent provider specializing in oral and maxillofacial surgery throughout the state of West Virginia for over 25 years with recent expansion into the Kentucky and Virginia regions. Our mission is to provide an excellent and optimal patient experience in our state-of-the-art facilities. Our skilled surgeons utilize advanced oral and facial surgical techniques to deliver exceptional care. As an employer, we are focused on always striving to create a best-in-class experience for the entirety of our employees’ career from application to retirement. We seek team-oriented individuals with a desire to grow and develop within our progressing organization.

Not only do we offer competitive wages, but we also offer a significant benefits package which includes low premium deduction for medical/dental/vision insurance options, employer F.S.A./H.S.A. contributions, 401k with match, PTO, paid holidays, personal time, seasonal bonuses, company and partner discounts, employer-covered basic life insurance, voluntary benefits, wellness program, employee assistance program, and a weekday/daytime only schedule with short Fridays!

Job Title: Marketing Manager
Department: Marketing
Location: Hurricane, WV
Reports To: Marketing Director

Job Summary: The Marketing Manager for P3 is responsible for developing and implementing strategic marketing initiatives to enhance the brand presence, patient acquisition, and retention across multiple locations. This role involves collaboration with clinical teams, digital marketing specialists, and external vendors to create effective marketing campaigns that align with the organization's goals.

Key Responsibilities:

Strategic Planning & Execution:

• Manage and optimize multi-channel marketing campaigns, including digital, print, social media, and traditional advertising.
• Analyze market trends, patient demographics, and competitor activities to inform marketing strategies.

Brand Management:

• Oversee the creation and distribution of branded content, including brochures, website content, and promotional materials.
• Develop and maintain relationships with vendors, communities, and referrals to promote services and reputation.

Patient Acquisition & Retention:

• Collaborate with Director to design and implement patient acquisition strategies, social media advertising, and referral programs.
• Oversee patient retention programs, including loyalty programs, patient satisfaction surveys, and follow-up communication.

Digital Marketing:

• Manage online presence, including the website, social media profiles, and online directories.
• Implement and optimize strategies to increase online visibility and attract new patients.
• Analyze digital marketing metrics to track the effectiveness of campaigns and adjust strategies as needed.

Content Creation:

• Manage content creation for various platforms, including blogs, social media, email newsletters, and video content.
• Collaborate with the clinical team to produce educational content that promotes oral surgery services and patient education.
• Ensure all content adheres to industry regulations and guidelines.

Budget Management:

• Track and report on the ROI of marketing activities.

Event Planning & Community Outreach:

• Coordinate and manage events to promote oral surgery services and educate the community.
• Develop relationships with local organizations and influencers to enhance brand visibility.

Reporting & Analytics:

• Regularly report on key performance indicators (KPIs) and marketing metrics to senior management.
• Use data analytics to inform decision-making and optimize marketing strategies.
• Conduct market research to identify opportunities for growth and improvement.

Education and Experience:

• Associates/Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. (Or equivalent marketing experience.)
• 3-5 years of experience in marketing, preferably in the healthcare or dental industry.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, social media advertising).
• Experience in brand management and content creation.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with HIPAA regulations and compliance in marketing.

Preferred Education and Experience:

• Experience in a multi-location healthcare or dental practice.
• Knowledge of dental industry trends and patient acquisition strategies.
• Proficiency in marketing automation tools and CRM systems.

Required Skills and Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent organizational skills.
• Must be detail-oriented.
• Ability to function in fast paced and/ or stressful work environment.
• Must adhere to company policies and procedure.
• Ability to operate a motor vehicle.
• Willingness to travel up to 40% of time to local and regional markets.
• Must have reliable transportation.

Physical Requirements:

• Ability to operate a motor vehicle.
• Prolonged sitting at a desk.
• Prolonged standing and walking based on given daily assigned duties.
• Prolonged use of a computer.
• Prolonged keyboarding.
• Prolonged typing.
• Some bending.