What are the responsibilities and job description for the DIGITAL MARKETING SPECIALIST position at MotorCity Casino?
Join the best game in town!
You already know that MotorCity is a great place to play. Now you can join the team that makes this a great place to work, too!
As Digital Marketing Specialist, you'll create and coordinate social media/networking opportunities and web-based viral campaigns. You'll also manage content for online platforms including Twitter, Facebook, and Instagram.
Additionally, you'll:
- Seek digital solutions to support marketing campaigns.
- Perform web quality assurance on all current web properties and coordinate web updates with relevant departments.
- Maintain digital marketing asset folder including email creative archives, banners, and more. Work within current tool set to monitor online messages regarding brand and respond within scope of authority.
- Assist in tracking archives of online mentions and any responses to report as needed and identify common questions, concerns, and suggestions.
- Remain current with policies, regulations, and advances in social media, internet marketing, and email marketing.
- Assist with reporting, online advertising, mobile marketing, social media management, promotions, analytics, HTML updates, email deployment, and identifying online marketing opportunities as needed.
- Assist in the creation, deployment, and management of on-property digital assets (e.g. digital restaurant menus, casino floor advertisements, etc.).
- Help organize and execute special events and assist with all promotional efforts.
- Perform additional responsibilities as assigned.
On-site presence at our Detroit location is required to align closely with internal departments, live event schedules, and property branding needs.
What We Offer
MotorCity Casino Hotel offers competitive wages, excellent medical, dental, and vision benefits, a generous 401(k) program, and childcare reimbursement. You’ll enjoy complimentary meals during your shift, vacation time, and your uniforms and their cleaning will be paid for. Plus, there’s free on-site parking, exclusive associate discounts, tuition reimbursement, and more. And as a MotorCity Casino Hotel associate, you’ll find exciting opportunities for professional growth and advancement.
As an active community partner, MotorCity Casino Hotel is dedicated to the city of Detroit. Our associates, management, and ownership contribute to the metro-Detroit community through several local programs that have a positive impact on the lives of the people in our city. Our Helping Hands committee, a dynamic group of associate volunteers established in 2003, is the driving force behind many of the philanthropic initiatives that help us make a difference in our community.
- Three years prior marketing experience (or other alternative as deemed appropriate).
- Bachelor’s Degree or Equivalent Experience (or other alternative as deemed appropriate).
- Must have previous experience managing Social Media strategy and communities for a mid-large sized organization.
- Must be able to portray an in-depth understanding of HTML5, CSS, and other web design applications.
- Previous experience with web-based social media and analytical programs. Experience with Google Analytics preferred.
- A strong background in SEO, paid search/display, and social media advertising is required.
- Experience with Adobe Creative Cloud preferred.
- Prior experience with Marketing Clouds, especially email marketing. Experience with Salesforce preferred.
- Proficient with Microsoft Office, Word, PowerPoint, and Excel.
