What are the responsibilities and job description for the Strategic Marketing Manager position at Motion Recruitment?
Outstanding long-term contract opportunity! A well-known Financial Services Company is looking for a go to market Marketing Strategy Leader - GenAI Products in Charlotte, NC (Hybrid).
Work with the brightest minds at one of the largest financial institutions in the world. This is a long-term contract opportunity that includes a competitive benefit package! Our client has been around for over 150 years and is continuously innovating in today's digital age. If you want to work for a company that is not only a household name, but also truly cares about satisfying customers' financial needs and helping people succeed financially, apply today.
Contract Duration: 9 Months
Required Skills & Experience
- 5 years of Strategy and Planning experience, or equivalent demonstrated through one or a combination of the following: work or consulting experience, training, military experience, education.
- GenAI Go to Market strategy documents and rollout plans
- Stakeholder impact assessments and readiness dashboards
- Communication and change management plans
- Adoption and value realization metric frameworks
- Executive launch decks and performance updates
- Post launch adoption and success reports
- Enterprise product launch and release management
- Adoption and value realization metrics design
- Communications and change enablement frameworks
- KPI dashboards and reporting (Power BI, Tableau, or similar)
- Experience launching technology products in regulated environments
- Strategic thinking and structured problem solving
- Executive level communication and storytelling
- Strong stakeholder management and influence
- Ability to translate technical capabilities into business value
- High attention to detail with strong execution discipline
What You Will Be Doing
- Consult on complex initiatives with broad impact and large-scale planning for Strategy and Planning.
- Review and analyze complex multi-faceted, larger scale, or longer-term Strategy and Planning challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors.
- Contribute to the resolution of complex and multi-faceted situations requiring solid understanding of the function, policies, procedures, and compliance requirements that meet deliverables.
- Strategically collaborate and consult with client personnel.
- Define end to end go to market strategies for GenAI products, platforms, and capabilities.
- Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations.
- Develop and execute communication, change, and enablement plans aligned to enterprise standards.
- Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities.
- Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness.
- Define and manage adoption, value realization, and customer success metrics.
- Track, analyze, and publish adoption KPIs, benefits realization, and usage insights.
- Support leadership updates, launch materials, and executive communications.
Salary : $68 - $75