Marketing Specialist

Description: The Purpose Program Coordinator supports the Communications Lead to advance Nasdaq's purpose initiatives. The coordinator will support program activities, drive engagement, and ensure the strategic alignment of purpose-driven efforts with Nasdaq's communication goals. The team is global in nature and frequently interacts with Nasdaq stakeholders and business lines, both inside and outside of the Company.
This will be a hybrid role. 3 days in the Rockville MD office and 2 days remote.
There will be a virtual interview and an onsite interview

• Top three qualifications you are seeking in a candidate:
• Exceptional written communication skills with the ability to adapt tone and voice across audiences - from executive outreach to internal stakeholder alignment

• Experience supporting high-visibility events or programming, including drafting speaker invitations, briefing materials, and concept notes

• Strong attention to detail and the ability to manage multiple workstreams and stakeholders simultaneously in a fast-paced environment

• Skills or experiences are considered required:
• Proven experience drafting executive-level communications, including outreach to C-suite and senior leaders

• Organizational skills with experience coordinating across internal teams, experience with project management tools like Monday.com

• An understanding of marketing and storytelling best practices

• Comfort with email design and digital content formatting for event and communications campaigns
Job Description
In general, you are expected to identify, enhance and follow specific processes and procedures to maximize the efficiency and impact of Nasdaqs Purpose.
• Collaborate with the Communications Lead to design, implement, and evaluate purpose-driven programs.
• Demonstrated ability in creative writing and storytelling, with experience crafting compelling narratives for campaigns, partnerships, or brand initiatives.
• Familiarity with digital marketing and social media content creation, including developing assets that amplify event stories and engage audiences across platforms.
• Strong organizational skills with the ability to support project workflows-tracking timelines, coordinating deliverables, and ensuring alignment across stakeholders to help initiatives launch successfully.
• Support the development and execution of strategic initiatives that align with Nasdaqs Purpose and brand messaging.
• Supports execution of digital communications for the Purpose strategy across platforms including Knak, Marketo, Drupal, Nasdaq.com, Insider, and video channels-ensuring timely content uploads, platform optimization, and alignment with brand messaging.
• Coordinate with external and internal cross-functional teams to deliver programs effectively, integrating purpose into overall communications strategies.
• Support the development and distribution of communications materials related to Purpose initiatives, including managing assets for the Purpose in Action newsletters and the semi-annual Purpose in 90 video segments.
• Maintain project momentum by managing meeting logistics and set up, agendas, and attendees; document any decision-making in notes.
• Support various stakeholders with ad-hoc requests regarding Purpose partnerships and projects
• Provide primary administrative support for the Purpose team and backup for other related teams as needed.
Experience:
• Bachelor's degree
• 1-3 years supporting a business vertical or collaborative project within a global organization
• First-class writing, editing, and communication skills
• Ability to prioritize and multi-task in a competitive and fast-paced environment
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Knowledge of Marketing Automation Platforms (Knak, Marketo, Drupal)
• Ability to stay abreast of news, trends, and developments in the space

Skills: