What are the responsibilities and job description for the Digital Marketing Strategist - Morrie's Auto Group position at Morrie's Auto Group?
About Us:
Morrie's Auto Group is one of the fastest growing privately-owned dealership groups in the Midwest with 30 stores across Minnesota, Wisconsin, Michigan, and Illinois. We represent comprehensive portfolio of top OEM brands, and we’re driven to be the most trusted choice for both our team members and customers.
We invest heavily in developing our people; because when our team grows, our company thrives. That’s why we are committed to developing interested employees into management roles, offering industry-leading benefit plan options, and fostering a positive and inclusive culture.
Roles & Responsibilities:
• Create and own the engagement strategy and plan for Morrie's and across Morrie's brands
• Develop relevant content topics to reach the company's target customers.
Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a "Social"way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Is a team player with the confidence to take the lead and guide store team members when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of "Search and Social"
What Morrie's Offers:
• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans
*Some benefits are offered to full-time employees only
What You Offer:
• BA/BS degree with emphasis in marketing, advertising, public relations, design, communications, or related field preferred or equivalent practical experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
• Self-starter who will thrive in growing company
• Entrepreneurial 'can do' approach with an adaptable change-oriented mindset
• Has experience with experiential or brand activation events, but not required
• Ability to work well under pressure, with tight deadlines, and cope with changes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Morrie's Auto Group is one of the fastest growing privately-owned dealership groups in the Midwest with 30 stores across Minnesota, Wisconsin, Michigan, and Illinois. We represent comprehensive portfolio of top OEM brands, and we’re driven to be the most trusted choice for both our team members and customers.
We invest heavily in developing our people; because when our team grows, our company thrives. That’s why we are committed to developing interested employees into management roles, offering industry-leading benefit plan options, and fostering a positive and inclusive culture.
Roles & Responsibilities:
• Create and own the engagement strategy and plan for Morrie's and across Morrie's brands
• Develop relevant content topics to reach the company's target customers.
Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a "Social"way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Is a team player with the confidence to take the lead and guide store team members when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of "Search and Social"
What Morrie's Offers:
• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans
*Some benefits are offered to full-time employees only
What You Offer:
• BA/BS degree with emphasis in marketing, advertising, public relations, design, communications, or related field preferred or equivalent practical experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
• Self-starter who will thrive in growing company
• Entrepreneurial 'can do' approach with an adaptable change-oriented mindset
• Has experience with experiential or brand activation events, but not required
• Ability to work well under pressure, with tight deadlines, and cope with changes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Salary : $90,000 - $105,000