What are the responsibilities and job description for the National-Regional Account Executive position at Morgan Murphy Media?
National/Regional Account Executive
About The Role
You will be responsible for growing national and regional agency relationships and driving revenue for the KOAM family of networks. As a National-Regional Account Executive you’ll work closely with regional agencies and our national sales firm to develop and execute integrated advertising campaigns across television and digital platforms (including OTT/CTV, programmatic display, and social). You’ll keep programming, pricing and ratings up to date, research media and audience trends, and provide data-driven recommendations that help clients meet their goals. This role requires strong organization, excellent communication skills, and a deep understanding of TV ratings and digital media metrics. You’ll get a supportive work environment with co‑workers and managers who value your work, your time and your perspective. You’ll get the training and support you need to do your job well. Joplin, MO - Pittsburg, KS (in-office and regional travel as needed).
About The Company
KOAM is the local news, weather, and sports leader in the 4-States area (Kansas, Oklahoma, Arkansas, and Missouri). KOAM is owned by Morgan Murphy Media, family-owned and operated since its founding in 1890. Morgan Murphy Media operates television and radio stations, a print magazine, websites, mobile and streaming apps, and a digital marketing agency, across its 11 locations. We offer medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, personal days, and holidays.
Key Responsibilities
MORGAN MURPHY MEDIA IS AN EQUAL OPPORTUNITY EMPLOYER
About The Role
You will be responsible for growing national and regional agency relationships and driving revenue for the KOAM family of networks. As a National-Regional Account Executive you’ll work closely with regional agencies and our national sales firm to develop and execute integrated advertising campaigns across television and digital platforms (including OTT/CTV, programmatic display, and social). You’ll keep programming, pricing and ratings up to date, research media and audience trends, and provide data-driven recommendations that help clients meet their goals. This role requires strong organization, excellent communication skills, and a deep understanding of TV ratings and digital media metrics. You’ll get a supportive work environment with co‑workers and managers who value your work, your time and your perspective. You’ll get the training and support you need to do your job well. Joplin, MO - Pittsburg, KS (in-office and regional travel as needed).
About The Company
KOAM is the local news, weather, and sports leader in the 4-States area (Kansas, Oklahoma, Arkansas, and Missouri). KOAM is owned by Morgan Murphy Media, family-owned and operated since its founding in 1890. Morgan Murphy Media operates television and radio stations, a print magazine, websites, mobile and streaming apps, and a digital marketing agency, across its 11 locations. We offer medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, personal days, and holidays.
Key Responsibilities
- Build and maintain relationships with national and regional agency buyers to drive advertising buys for KOAM networks
- Partner with our national sales firm to coordinate campaigns and maximize revenue opportunities
- Prepare, update and refresh station programming, pricing guides and ratings information
- Analyze ratings, shares, impressions and campaign performance to make strategic recommendations
- Develop and present campaign proposals and media plans that combine TV and digital solutions (OTT/CTV, programmatic, social)
- Stay current on industry trends, competitive activity and audience behavior to inform sales strategies
- Manage multiple accounts and projects with a high level of organization and attention to detail
- Communicate clearly and professionally with clients, internal teams and partners to ensure campaign success
- Demonstrated experience buying and/or selling media
- Strong understanding of ratings, shares, impressions and other audience metrics
- Knowledge of television programming and digital media ecosystem (OTT/CTV, programmatic, social)
- Excellent written and verbal communication skills; ability to present confidently to agencies and clients
- Highly organized with the ability to manage multiple priorities and deadlines
- Proven ability to build and maintain client and agency relationships
- Proficiency with Microsoft Office; familiarity with media planning tools
- Comfortable with regional travel as required
- Experience with integrated TV digital campaigns
MORGAN MURPHY MEDIA IS AN EQUAL OPPORTUNITY EMPLOYER