What are the responsibilities and job description for the Marketing Coordinator position at Morcon, Inc.?
Position Summary:
The Marketing Coordinator supports the execution of marketing initiatives across our product portfolio, digital channels, e-commerce platforms, sales organization, and corporate brand.
The individual in this role will turn ideas into finished work. The Marketing Coordinator will work closely with the Marketing Manager to execute marketing campaigns, create sales and product collateral, manage digital content, support social media, maintain e-commerce content, and coordinate a variety of day-to-day marketing projects.
The Marketing Coordinator balances creative work with project coordination and will have strong attention to detail, a willingness to learn, and the ability to manage multiple priorities in a fast-paced environment.
Position Responsibilities:
Marketing & Creative Execution
- Develop and update product sell sheets, brochures, presentations, catalogs, advertisements, signage, and other marketing materials.
- Create graphics and visual content consistent with Morcon’s brand standards.
- Support photography, video, and other content-development projects.
- Maintain organized libraries of marketing assets, product photography, logos, templates, and sales materials.
- Coordinate revisions, approvals, and production of marketing materials.
- Support Sales with customer-specific presentations, marketing materials, and other sales-enablement needs.
Digital & Social Media
- Assist in managing Morcon’s social media channels and content calendar.
- Create, schedule, and publish social media content.
- Develop graphics, photography, video, and written content for digital channels.
- Assist with website updates and ongoing content maintenance.
- Support email marketing campaigns and digital marketing initiatives.
- Track basic digital marketing performance and assist in preparing regular performance reports.
E-Commerce
- Support the Marketing Manager in executing Morcon’s e-commerce strategy across digital platforms.
- Create and maintain product listings, images, descriptions, specifications, keywords, and other digital product content.
- Monitor listings for content accuracy, consistency, and completeness.
- Coordinate product information and digital assets across e-commerce platforms.
- Help identify opportunities to improve product presentation and the online customer experience.
Product Marketing & Product Development Support
- Assist with new product launches and commercialization activities.
- Develop product launch materials, photography, samples, presentations, and supporting content.
- Maintain product specifications, marketing claims, product imagery, and related marketing information.
- Support competitive research and market analysis.
- Assist with product samples, packaging concepts, and new-product-development projects as needed.
- Coordinate marketing deliverables associated with new product launches.
Campaign Execution
- Work with the Marketing Manager to execute integrated marketing campaigns.
- Coordinate campaign deliverables across social media, email, website, e-commerce, sales collateral, and other channels.
- Maintain project timelines and ensure marketing deliverables are completed on schedule.
- Assist with tracking campaign performance and compiling results.
- Help identify opportunities to improve future campaigns based on performance.
Trade Shows & Events
- Support preparation for trade shows, customer meetings, sales meetings, and company events.
- Coordinate booth graphics, signage, product samples, literature, promotional items, and other event materials.
- Assist with pre-event and post-event marketing activities.
Success in this role means that marketing projects move from idea to completion accurately, creatively, consistently, and on time.
Position Requirements:
- Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field preferred.
- 1–3 years of marketing, communications, design, or related professional experience preferred.
- Strong written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines simultaneously.
- Comfortable working independently while collaborating across departments.
- Experience with Adobe Creative Suite, Canva, or similar design platforms preferred.
- Experience with PowerPoint and Microsoft Office.
- Familiarity with social media management and digital marketing.
- Experience with Amazon, e-commerce platforms, website content management, email marketing, photography, or video is a plus.
- Manufacturing or B2B marketing experience is helpful but not required.
Pay: $26.44 - $31.25 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN, O-1, etc.) to work legally in the United States?
Ability to Commute:
- Saratoga Springs, NY 12866 (Required)
Work Location: In person
Salary : $26 - $31