Sr. Content Marketing Manager

Brief Description

As a Senior Content Marketing Manager, you will lead Moore’s content strategy and execute high-quality, omnichannel content to strengthen our brand, provide thought leadership, and achieve our revenue goals. You will work across content channels and modes, blending strategy, writing, editing, project management, video & audio production, and more. You will not only create content but work to scale it, maintain its quality, enable content automation, and drive content ROI. You will be a key member of the marketing team.

This full-time, salaried position is a remote role.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

• Own and execute content marketing strategy for Moore and align with business goals
• Create, manage, and execute on the content strategy and editorial calendar
• Create and manage centralized content models, templates, and guidance to guide human and AI-based content creation
• Lead the generative AI creation of content and ensure its quality, accuracy, and ethical creation
• Create high-quality multimodal content, including video, audio, social, and both short- and long-form text
• Own and write blog content
• Write and edit whitepapers, scripts, guides, case studies, emails, web pages, social copy, and sales enablement assets
• Assist the sales team with editing and proofing of RFP responses
• Create thought leadership materials for Moore and for internal experts, talking with subject matter experts to create effective materials
• Work with our creative team on visuals, infographics, advertisements, and multimedia content
• Partner with product marketing on messaging, strategy, and execution of one-pagers, product summaries, case studies, testimonials and other sales enablement materials
• Partner with digital marketing to create materials for campaigns, paid media, emails, websites, and search engine marketing
• Manage content approval workflow and provide quality control for all content
• Track performance of content and optimize future content based on metrics
• Mentor team members and help define content best practices and processes
  
  
  

Your Profile:

• 5 years working in B2B content marketing. Degree in Marketing, Business, Communications, or a related field a plus
• Excellent written and verbal communication skills with extensive omnichannel work
• Ability to meet aggressive deadlines and juggle multiple assignments
• Ability to work in cross-functional teams
• Proficiency with generative AI systems strongly preferred.
• Proficient in Microsoft Office suite and multimedia creation tools.
• Technical proficiency with content management systems, APIs, and development principles.
• Familiarity with data analysis, automation tools, and artificial intelligence concepts.
• Experience working with subject matter experts and interview subjects
• Hands-on experience with CRMs a plus, especially for Salesforce and Pardot
• Hands-on experience with project management software a plus, especially Workfront
• Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines.
  
  
  

How We’ll Support You:

Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.

Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.

To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.