What are the responsibilities and job description for the Email Marketing Manager position at Moore?
Brief Description
As an Email Marketing Manager, you will plan and manage high-volume, segmented email marketing campaigns. As a member of the Moore Digital team, the Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The ideal candidate will be proactive with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.
Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
For more information about Moore Digital and Moore, please visit www.wearemoore.com.
Your Impact:
As an Email Marketing Manager, you will plan and manage high-volume, segmented email marketing campaigns. As a member of the Moore Digital team, the Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The ideal candidate will be proactive with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.
Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
For more information about Moore Digital and Moore, please visit www.wearemoore.com.
Your Impact:
- Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
- Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
- Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes.
- Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
- Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs.
- Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior.
- Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program.
- Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work.
- Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps.
- Manage, train, and mentor Email Marketing Specialist.
- Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success.
- Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments.
- Recommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed.
- 4 years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites.
- Experience with Marketing Automation Platforms (Marketo, HubSpot).
- Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud).
- Experience creating annual email marketing plans, schedules, send cadences and testing matrixes.
- Familiarity with the following is a plus:
- Traffic analysis tools, such as Google Analytics.
- CMS platforms (WordPress, Drupal)
- Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
- CRM platforms (Salesforce, Raiser’s Edge, Bloomerang, Donor Perfect)
- Web languages (HTML, CSS, Java Script, XML)
- Experience with non-profit email marketing is preferred.
- Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR.
- Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions.
- Understanding of influences affecting email deliverability and inbox placement.
- Familiarity with digital direct response fundraising metrics and direct marketing strategy.
- Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
- Commitment to delivering error-free work and high-quality customer service to clients.
- Strong written and oral communication and presentation skills.
- Strong organizational and time management skills.
- Outstanding problem-solving abilities and analytical skills.
- Meticulous attention to detail.
- Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change.
- Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations.
- Ability to build collaborative relationships, and to thrive in a team environment.
- Ability to identify opportunities for improvement and make constructive suggestions for change.
- Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Salary : $75,000 - $85,000