Senior DRTV and CTV Writer

Brief Description

As a Senior DRTV and CTV Writer, you will join our growing creative team. This is a great role for a seasoned writer and storyteller who thrives in a high-volume production environment and understands the unique demands of fundraising television. You will be the creative engine behind our video content — from concept through final script — working closely with producers, directors, and account teams to deliver compelling, donor-driven content that converts. The ideal candidate brings deep experience in scripting for DRTV/CTV and social formats, an instinct for emotional storytelling, a fluency in fundraising principles, and the ability to work quickly and decisively with raw footage. Brand experience is also a plus. Equally important is the ability to present and sell creative ideas directly to clients — this is a client-facing role that requires confidence in the room and clarity on the page.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore Media & Digital, a division of Moore, work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Your Impact:

• Write compelling, emotionally resonant scripts for DRTV and CTV fundraising campaigns across a portfolio of nonprofit clients.
• Develop concepts, narratives, and messaging frameworks that align with each client’s fundraising goals and brand voice.
• Generate high volumes of script content quickly and accurately under tight production deadlines.
• Adapt scripts for multiple formats including long-form DRTV, short-form CTV, social and other video formats.
• Craft donor-facing messaging that motivates action while maintaining authenticity and mission alignment.
• Review and cull through large volumes of raw footage to identify the most compelling story moments, sound bites, and visuals.
• Develop story structures and editorial roadmaps from unscripted or documentary-style footage.
• Collaborate with editors and directors to shape footage into narratives that serve fundraising objectives.
• Identify and flag key testimonials, emotional beats, and footage gaps during pre-edit review
• Apply proven direct response and fundraising principles to all creative work: urgency, emotional triggers, clear calls to action, and donor motivation.
• Partner with account and strategy teams to understand campaign goals, audience insights, and performance benchmarks.
• Review and provide creative feedback on edits, ensuring scripts are executed with fidelity and impact.
• Leverage data-driven audience insights to inform creative strategy, ensuring the right message reaches the right donor at the right time
• Actively use AI tools and technologies to enhance creative efficiency – including concept generation, research and content optimization.
• Stay current on emerging AI creative tools and DRTV and CTV technologies, bringing new capabilities to the team as the landscape evolves.
• Collaborate closely with Creative Directors, producers, and the VP, Creative on campaign development.
• Present and pitch creative concepts, scripts, and campaign strategies directly to nonprofit clients with confidence and clarity.
• Lead creative walkthroughs and concept presentations, articulating the strategic and emotional rationale behind each idea.
• Actively participate in client feedback sessions and incorporate direction while maintaining creative integrity.
• Champion creative quality and fundraising effectiveness across all DRTV and CTV work.
  
  
  

Your Profile:

• 7 years of professional writing experience, with a significant focus on DRTV, CTV, or direct response video content. Brand experience is also valued.
• Proven ability to cull through raw footage and develop scripts or story outlines at a fast pace.
• Ability to concept creative that will require shooting new footage.
• Deep understanding of fundraising principles including direct response mechanics, donor psychology, urgency, and emotional storytelling.
• Strong portfolio of DRTV and CRV work that demonstrates range, craft, and fundraising effectiveness.
• Demonstrated ability to read and interpret campaign performance data and translate results into actionable creative improvements.
• Excellent collaboration and communication skills across creative, production, and account teams.
• Experience working within a nonprofit, fundraising agency, or direct response production environment preferred.
  
  
  

How We’ll Support You:

• Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.