Marketing Coordinator

Company Overview
Monteith Abstract & Title Company is the oldest and most experienced title company in Central Texas, renowned for its unwavering commitment to integrity and exceptional service. With a rich history dating back 150 years, the company specializes in issuing title insurance and managing a wide range of real estate transactions to help clients protect their American dream.

Overview
Our Marketing Coordinator will play a key role in executing marketing strategies, developing campaigns, and promoting our services to drive growth and customer engagement. This position requires a creative thinker with strong communication skills and a passion for marketing. The Marketing Coordinator oversees social media channels that align with the company’s brand and performs market research.

Responsibilities

• Develop and implement digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
• Manage website content using WordPress and content management systems, ensuring information is current and engaging.
• Utilize SEO tools and conduct keyword research to improve search engine rankings and increase organic traffic.
• Create visually appealing graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices.
• Optimize conversion rates through A/B testing, landing page improvements, and conversion optimization strategies.
• Analyze web analytics data with Google Analytics, Google Tag Manager, and other tools to report on campaign performance and identify growth opportunities.
• Coordinate email marketing campaigns leveraging marketing automation tools to nurture leads and maintain client engagement.
• Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns for maximum ROI.
• Collaborate with cross-functional teams to ensure consistency in branding and messaging across all channels.
• Stay current with industry trends in digital marketing, SEO best practices, and emerging advertising platforms.

Duties & Responsibilities

• Assist in the creation and implementation of marketing campaigns across various channels, including digital, print, and social media.
• Coordinate with internal teams and external vendors to ensure timely and successful campaign execution.
• Track and report on the performance of marketing campaigns, providing insights and recommendations.
• Develop compelling and relevant content for marketing materials, including blog posts, newsletters, social media updates, and promotional brochures.
• Collaborate with other team members to produce high-quality visual content for digital and print media.
• Assist in maintaining and updating the company's website and social media channels.
• Conduct market research to identify trends, customer needs, and a competitive landscape.
• Compile and analyze data to support marketing strategies and decision-making.
• Support the planning and coordination of marketing events, including webinars, trade shows, and client appreciation events.
• Handle logistics such as scheduling, venue arrangements, and promotional materials.
• Ensure consistent brand messaging and visual identity across all marketing materials and channels.
• Assist in the development and maintenance of brand guidelines.
• Assist in maintaining the customer database and ensuring data accuracy.
• Utilize CRM tools to track and analyze customer interactions and campaign performance.
• Work closely with business development/marketing and other departments to align marketing efforts with overall business goals.
• Provide regular updates and reports to management on marketing activities and results.
• Manage marketing calendars, schedules, and deadlines.
• Maintain and organize marketing files and databases, ensuring information is up-to-date and easily accessible.
• Performs other duties as assigned.
• Adhere to company policies and guidelines.
• Undertakes various job-related tasks as assigned, demonstrating flexibility and willingness to support the team’s objectives.    

Experience

• 1 - 2 years' relevant work experience in marketing or similar field preferred.

Education

• Bachelor’s degree in marketing, communications, business, or related field, preferably within the title insurance or real estate industry.
• High School diploma or GED is required.

Knowledge

• Experience with graphic design software (e.g., Adobe Creative Suite, Canva, etc.).
• Knowledge of SEO and digital marketing best practices.
• Familiarity with content management systems (CMS) and website management.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools (e.g., CRM systems, email marketing platforms, social media management tools).
• Strong writing and editing skills, with attention to detail.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills and the ability to interpret data to support marketing decisions.
• Creative mindset with a willingness to learn and adapt.

Work Hours/Schedule

• Monday through Friday 8:00 am to 5:00 pm  
• Work outside of stated business hours may be required due to business demands.
• Mandatory attendance at events may be required in the evening or on weekends.

Join us as a Marketing Coordinator to be part of a dedicated team that values innovation, precision, and growth—helping us elevate our brand while advancing your career in digital marketing!

Expected hours: 40.0 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Education:

• High school or equivalent (Required)

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Belton, TX 76513 (Required)

Work Location: In person