Senior Growth Specialist, Paid Search

Job Title: Senior Growth Specialist, Paid Search
Location-Type: Mon-Weds in Office (Brooklyn Heights)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $100-120K bonus
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

We are seeking a highly analytical, hands-on Growth Specialist, Paid Search to join an established, high-volume eCommerce business. This individual will take direct ownership of paid search performance across multiple product categories, driving revenue growth, optimizing advertising efficiency, and identifying opportunities to scale. The ideal candidate brings deep expertise in Google Ads and Microsoft Advertising, strong eCommerce experience, and a proven ability to manage complex paid search programs across large product catalogs.

Key Responsibilities

Paid Search Strategy & Execution

• Own day-to-day paid search campaign management across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, and remarketing.
• Develop and optimize campaign structures, bidding strategies, budgets, and audience targeting to maximize revenue and efficiency.
• Manage keyword strategies, search term analysis, negative keywords, geographic targeting, and budget pacing.
• Identify opportunities to scale performance across a large product catalog with significant long-tail search demand.
• Make data-driven recommendations around campaign investments, account structure, and growth opportunities

Shopping, Product Feeds & Creative Optimization

• Manage and optimize product feeds across Google Merchant Center and Microsoft Merchant Center.
• Improve product titles, attributes, custom labels, and feed structures to increase visibility and performance.
• Troubleshoot feed disapprovals and resolve issues impacting campaign delivery.
• Develop and test responsive search ads, Performance Max creative assets, and ad extensions.
• Collaborate with eCommerce and merchandising teams on landing page improvements and conversion opportunities

Performance Analysis & Reporting

• Own paid search performance against revenue, ROAS, CPA, contribution margin, and customer acquisition targets.
• Analyze campaign performance and recommend budget reallocations based on profitability and growth potential.
• Build and maintain structured testing programs across bidding, targeting, creative, and landing pages.
• Prepare weekly performance reporting, monthly channel reviews, forecasts, and budget recommendations.
• Partner with analytics teams to ensure accurate conversion tracking, attribution, and reporting.
• Monitor competitive activity, auction insights, impression share, and market trends.

Required Qualifications

• 3-5 years of hands-on paid search experience, with paid search serving as a primary responsibility.
• In-house, brand-side eCommerce experience required, ideally including at least two recent years directly managing paid search for a company selling its own products.
• Demonstrated experience personally building, managing, and optimizing campaigns within Google Ads and Microsoft Advertising.
• Strong understanding of Google Shopping, Performance Max, Merchant Center, product feeds, and campaign segmentation strategies.
• Experience managing paid search for an eCommerce or direct-to-consumer business.
• Strong knowledge of eCommerce performance metrics, including ROAS, CPA, AOV, conversion rates, and profitability.
• Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and data analysis.
• Working knowledge of Google Analytics 4 (GA4) and conversion tracking.
• Deep understanding of automated bidding strategies, including target CPA and target ROAS, and the ability to troubleshoot performance issues.
• Strong analytical, communication, and problem-solving skills, with the ability to independently develop and defend strategic recommendations.

The following certifications are highly valued, with relevant hands-on experience.
Required/Expected:

• Google Ads Search Certification
• Google Ads Shopping Certification
• Microsoft Advertising Search Certification
• Microsoft Advertising Retail Certification

Preferred:

• Google Analytics Certification (GA4)
• Google Ads Display or Video Certification
• Microsoft Advertising Certified Expert

Preferred Qualifications

• Experience managing large eCommerce product catalogs with 10,000 SKUs.
• SQL knowledge or experience working directly with data warehouses.
• B2B eCommerce experience, including longer purchasing cycles, quote requests, or account-based buyers.
• Experience developing scripts, using the Google Ads API, or implementing campaign automation.
• Familiarity with Amazon Ads, retail media, or comparison shopping platforms.
• Experience with offline conversion tracking, call attribution, and advanced measurement strategies.
• Experience mentoring junior marketers or coordinating with external support resources.
• Previous experience transitioning paid search operations from an agency to an internal team.