Vice President of Influencer Marketing

We're seeking a Vice President of Influencer Marketing with 10 years of experience to lead

strategic influencer marketing and integrated communications programs for a diverse portfolio of consumer brands. This senior leadership role will oversee client relationships, develop

innovative campaigns that drive cultural relevance and business impact, manage integrated

deliverables, and mentor a high-performing team.

The ideal candidate is an experienced strategic leader who blends creative thinking with

operational excellence, understands the evolving creator economy, and has a proven track record of building influencer campaigns that generate measurable results.

This is a hybrid position based in either New York City or Los Angeles.

Key Responsibilities

• Develop innovative, culturally relevant influencer and communications strategies that generate meaningful earned attention and business results.
• Identify emerging trends, white space opportunities, and consumer insights to create campaigns that stand out in competitive markets.
• Lead long-term communications and influencer strategies across a portfolio of retainer and project-based clients.
• Serve as a trusted strategic advisor to senior client stakeholders, establishing objectives, KPIs, success metrics, and measurement frameworks.
• Maintain a high creative standard by providing strategic direction, strengthening campaign concepts, and ensuring work is differentiated, insight-driven, and aligned with client goals.
• Build and maintain executive-level client relationships while serving as a primary senior point of contact.
• Partner closely with cross-functional teams—including PR, paid media, experiential, social, and creative—to deliver integrated campaigns.
• Support business development efforts by contributing to new business pitches, proposal development, and organic account growth.
• Oversee team staffing, workload management, mentorship, and professional development while fostering a collaborative, high-performing culture.
• Stay ahead of industry trends and contribute thought leadership around influencer marketing, creator partnerships, and integrated communications.
• Lead influencer strategy across major social platforms, including Instagram, TikTok, YouTube, LinkedIn, Reddit, podcasts, newsletters, and emerging channels.
• Cultivate and maintain strong relationships with creators, talent representatives, agencies, and platform partners.
• Oversee campaign budgets and ensure efficient allocation of resources to maximize ROI.
• Translate campaign performance into actionable insights using quantitative and qualitative data, while making strategic recommendations for future optimization.

Qualifications

• 10 years of experience in influencer marketing, communications, public relations, or integrated marketing, preferably within an agency or consulting environment.
• Demonstrated success developing and executing influencer campaigns that achieve measurable business and brand objectives.
• Strong network of creator, talent management, media, and platform relationships.
• Exceptional strategic thinking with the ability to connect cultural trends to business opportunities.
• Proven experience leading senior client relationships and providing executive-level strategic counsel.
• Excellent presentation, storytelling, and communication skills with experience leading high-stakes client meetings and new business presentations.
• Strong organizational and project management skills with experience managing multiple complex workstreams simultaneously.
• High attention to detail and commitment to quality across all deliverables.
• Deep understanding of social platforms, creator ecosystems, influencer measurement, and performance analytics.
• Experience interpreting campaign performance using industry metrics such as CPM, CPC, CTR, engagement rate, reach, impressions, and conversion metrics.
• Passion for digital culture, emerging creators, and evolving consumer behavior.
• Experience managing, mentoring, and developing high-performing teams.

Compensation: $145,000 Bonus