What are the responsibilities and job description for the Sr. Marketing/Business Development position at Molaprise?
Sr Marketing and Business Development
Location: NY, NY
Duration: Full-Time
Job Summary
The Sr Marketing and Business Development will drive awareness, generate qualified leads, support sales growth, and build strategic relationships for a cybersecurity and infrastructure company. This role combines marketing execution with business development strategy to expand the company’s presence in target markets, including enterprise, government, MSP, and infrastructure clients.
Key Responsibilities
• Develop and execute marketing campaigns to promote cybersecurity and infrastructure solutions.
• Identify and pursue new business opportunities through outreach, networking, and partnership development.
• Build and maintain relationships with clients, channel partners, and key decision-makers.
• Work with sales and technical teams to create proposals, presentations, and account strategies.
• Support lead generation, pipeline development, and conversion of prospects into customers.
• Track market trends, competitor activity, and customer needs to refine messaging and strategy.
• Coordinate events, webinars, content marketing, and other demand-generation initiatives.
• Maintain CRM records and report on marketing and business development performance.
Qualifications
• Bachelor’s degree in marketing, business, communications, or a related field.
• >5 years of experience in marketing, business development, or sales, preferably in cybersecurity, IT, or infrastructure.
• Strong understanding of B2B marketing, lead generation, and relationship management.
• Excellent communication, presentation, and negotiation skills.
• Ability to work cross-functionally with sales, operations, and technical teams.
• Experience with CRM tools, digital marketing platforms, and marketing analytics.
Preferred Experience
• Background in cybersecurity, managed services, network security, or critical infrastructure.
• Familiarity with government, enterprise, or channel sales environments.
• Experience with account-based marketing, proposal development, and partnership strategy.
bility to translate technical solutions into clear business value.
Success Metrics
• Number of qualified leads generated.
• Growth in pipeline and revenue opportunities.
• Conversion rate from marketing campaigns and outreach.
• New partnerships or client relationships established.
• Increase in brand awareness and market engagement.
Salary : $100,000