What are the responsibilities and job description for the Senior Social Media Strategist position at MOJO?
Are you a brand-first social operator who can turn an ambitious mission into a daily-scroll obsession? Do you thrive on fast execution, sharp creative instincts, and measurable growth? If building the most talked-about social account in sex & relationships sounds like your dream, read on.
At Mojo we believe the quality of our lives is built on the quality of our relationships.
And in this regard, society is in crisis. 60% of couples are unhappy, 1 in 3 young people haven't had sex in the last year, 61% experience weekly loneliness, and millennials and Gen Z face a 31x increase in psychological sexual issues since 2000. Modern life is drowning people in screens, bad advice, and unrealistic expectations.
Mojo is the world's first AI Sex & Relationship Therapist, making expert psychological support accessible exactly where and when people need it most. We combine 50 years of sexology research with frontier AI technology to deliver scalable, affordable, and shame-free support.
With 1M members across 150 countries, we've experienced incredible global growth backed by Europe's top VC firms. With offices in New York and London, Mojo's vision is a world where quality intimate relationships are the foundation of mental health and human flourishing.
Check us out here: (url removed).
The Role
You’ll work closely with our Founder, Marketing Director, and creative team to own Mojo’s entire organic social presence. Your mission: turn our Instagram (and supporting channels) into the most engaging, culturally relevant feed in the category - fueling brand love and growth as we head towards our Series A.
As we are an early-stage start-up, there is room for you to have a huge impact on the future of the company and a large amount of autonomy to shape your role and get stuck in. You’ll be the playmaker for our social team: leading creators, collaborating with designers, and jumping in yourself to capture New York street interviews when the moment calls.
You’ll
Requirements
You Are
At Mojo we believe the quality of our lives is built on the quality of our relationships.
And in this regard, society is in crisis. 60% of couples are unhappy, 1 in 3 young people haven't had sex in the last year, 61% experience weekly loneliness, and millennials and Gen Z face a 31x increase in psychological sexual issues since 2000. Modern life is drowning people in screens, bad advice, and unrealistic expectations.
Mojo is the world's first AI Sex & Relationship Therapist, making expert psychological support accessible exactly where and when people need it most. We combine 50 years of sexology research with frontier AI technology to deliver scalable, affordable, and shame-free support.
With 1M members across 150 countries, we've experienced incredible global growth backed by Europe's top VC firms. With offices in New York and London, Mojo's vision is a world where quality intimate relationships are the foundation of mental health and human flourishing.
Check us out here: (url removed).
The Role
You’ll work closely with our Founder, Marketing Director, and creative team to own Mojo’s entire organic social presence. Your mission: turn our Instagram (and supporting channels) into the most engaging, culturally relevant feed in the category - fueling brand love and growth as we head towards our Series A.
As we are an early-stage start-up, there is room for you to have a huge impact on the future of the company and a large amount of autonomy to shape your role and get stuck in. You’ll be the playmaker for our social team: leading creators, collaborating with designers, and jumping in yourself to capture New York street interviews when the moment calls.
You’ll
- Lead all content strategy. Building and maintaining a content calendar that balances episodic series (of your creation), creator content, and trend-driven ideas.
- Recruit, brief, and manage a roster of creators, Work closely with our designers to craft conversation-starting, thumb-stopping posts and motion graphics.
- Personally shoot and edit content - founder stories, street interviews, cultural moments - balancing premium, high-production posts with lower-fi, human aesthetics that perform.
- Track analytics weekly, iterate fast, and tie initiatives to growth KPIs.
- Guard Mojo’s voice and visual identity, knowing instinctively what’s on-brand and what’s not.
Requirements
You Are
- Experienced: 3 years running social for high-growth consumer brands, with proven Instagram wins.
- A doer with taste: balance speed and polish. You ship fast without sacrificing quality!
- Creator-manager hybrid: comfortable briefing designers and directing external creators while also jumping behind the camera yourself.
- Data-driven: obsessed with engagement metrics, follower growth, and performance insights.
- Culture-obsessed: lives on Instagram and TikTok, plugged into NYC creator and street culture.
- Passionate about relationships & mental health, and excited by Mojo’s mission.
- Build the most talked-about social presence in sex & relationship health.
- Work at the intersection of culture, creativity, and AI.
- Join a mission-driven team where smart, curious people move fast and care deeply.
- Put career-defining wins on your résumé while helping millions improve their relationships.
- Industry-leading salary between $80-$90k, with chunky seed round equity package
- Private health, optical, audiological, and dental insurance
- Hybrid working, 3 days in and 2 days out, with great offices on Union Square, New York
- Three remote working fortnights a year (read more in our handbook)
- 36 days off (inc local bank holidays)
- Parental leave for primary and secondary caregivers
- Workplace nursery benefit and emergency child-sitting allowance
- Monthly team outings
- $500 personal wellbeing budget
- Unlimited professional development allowance
- A $100 budget for noise-cancelling headphone to help with deep work
- If you want to learn more about how we work check out our Employee Handbook
Salary : $80,000 - $90,000
