What are the responsibilities and job description for the Head of Growth position at Moe?
Head of Growth | Moe | Remote-friendly
We're building a consumer app people open every day — and we're looking for the person who can take us from early traction to 100k users.
Moe (Market of Everything) is redefining what a stock means. We turn your everyday possessions into a portfolio — giving you the real-time market value of anything you own and the power to sell it anywhere.
Using AI product recognition, live pricing data, and multi-marketplace integrations - Moe connects the world’s resale and retail ecosystems into one unified marketplace.
Snap a photo of any item, get its live market price, track its value over time, and list it instantly across platforms like eBay, Facebook Marketplace, Depop (and more) — all from one place.
This is our first growth hire. You won't be handed a playbook. You'll write it.
What you'll own:
- 0→100k user acquisition strategy across organic, referral, and creator channels - paid is a growth lever, but not our focus day 1
- UGC programs that turn users into content creators
- Micro-creator and influencer campaigns — sourced, managed, and measured by you (not an agency)
- Multi-channel experimentation: ASO, referral loops, paid UA, community, lifecycle
- The analytics infrastructure to know what's actually working
You're the right person if:
- You've grown a consumer app from near-zero to meaningful scale and can speak concretely to how
- You have hands-on UGC and micro-influencer experience — briefs, creator relationships, performance attribution
- You're comfortable running 3–4 growth mechanisms in parallel and know how to read which to double down on
- You thrive with constraint and ambiguity, not despite them
Nice to have: an existing creator network you can activate fast.
What we offer: meaningful equity, direct founder access, full ownership of the growth function.
To apply, email erik@themoe.app — tell us about your most relevant 0→1 experience and one creator campaign you're proud of.