What are the responsibilities and job description for the Product Marketing Manager position at ModMed?
ModMed is hiring a driven Product Marketing Manager to join our positive, passionate, and high-performing Marketing team. The Product Marketing Manager is the cross-functional glue for our Field, Product and Marketing teams by gathering insights and bringing new products to market through customer segmentation, value-based messaging, competitive analysis, and GTM campaign activation.
The Product Marketing Manager works alongside a rockstar group of Marketers who are always ready to collaborate and brainstorm new and creative ways to achieve our collective goals. This role also works directly with our Enablement team to support GTM assets, ensuring teams are prepared to articulate ModMed's value and competitive advantage.
This is one of our highest-impact roles: it will allow you to be on the ground floor of transforming patient experience in healthcare. You will also partner closely with frontline teams as the go-to expert on our customers and competitors.
Your Role
The Product Marketing Manager works alongside a rockstar group of Marketers who are always ready to collaborate and brainstorm new and creative ways to achieve our collective goals. This role also works directly with our Enablement team to support GTM assets, ensuring teams are prepared to articulate ModMed's value and competitive advantage.
This is one of our highest-impact roles: it will allow you to be on the ground floor of transforming patient experience in healthcare. You will also partner closely with frontline teams as the go-to expert on our customers and competitors.
Your Role
- Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
- Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans that encompass the entire lead-to-live journey throughout the patient and provider experience
- Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
- Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling
- Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
- Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
- Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times
- Bachelor's degree in Business or Marketing; MBA preferred
- Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
- 7 years of B2B marketing experience with demonstrable examples of product marketing achievement
- Experience in a business-to-business (B2B) environment with high-tech (SaaS) products/services required, ideally in healthcare
- Experience driving direction and alignment with large cross-functional teams
- Strong writing, speaking, and presentation skills
- Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; We are open to considering non-local candidates with health-tech product marketing experience who can travel domestically up to 15% and are willing to work during eastern business hours