What are the responsibilities and job description for the SFL- Marketing Specialist- Fort Knox, KY position at MKS2 Technologies?
The marketing specialist/ strategic planner will support the TAP Program Office at Fort Knox, KY with developing plans and goals for the expansion of creating awareness for the TAP program. Responsibilities include:
- Develop and execute a Government-approved STRATCOM plan that includes both strategic objectives and planned tactical actions. Goals and objectives must be measurable and achievable. The STRATCOM plan shall have multiple options and include, both long- and short-term goals and objectives, utilization of no-cost marketing platforms designed to increase participation, improve the image and/or message of TAP, address both recurring and targeted efforts, and support the overall goals and objectives of the TAP Program.
- Develop goals to expand knowledge and awareness of TAP and its services and benefits, both to customers and Army leaders down to the lowest achievable level.
- Increase participation in TAP services, reduce the number of unemployed veterans, and market the value of specific benefits and mechanisms for hiring transitioning Soldiers to public/private sector employers.
- Coordinate a collaborative marketing effort between the transition locations, VA, SBA, the DOL, National Chamber of Commerce, NFEs, VSOs, MSOs and other stakeholders for upcoming employment events, such as job fairs and conferences.
- Create a communications strategy to address the current TAP capabilities to include situational analysis, assessment of the market, opportunities and challenges.
- Conduct market research to identify cost effective capabilities or methods which spread and improve overall image and encourage acceptance from commanders and leaders as well as reinforce Soldiers’ attendance and commitment.
- Plan to market and expand the existing TAP Alumni network to recruit and connect
transitioning Soldiers with Alumni members for the purposes of mentoring, networking, career decisions, coaching and other life cycle/well-being support.
- Disseminate feedback questionnaires at the beginning, conclusion and post transition services provided by the TAP program to customers as a way to determine satisfaction with transition services, goal attainment, and command support. Analyze completed questionnaires and recommend changes and adjustments for consideration and implementation upon approval.
- Develop and provide marketing and public affairs materials based on an approved
STRATCOM/Marketing Plan. At a minimum the items shall include: TAP support toolkit, logos and style guide, PowerPoint templates for field, letterhead, plug and use articles, talking points, banner stands (3 designs), table top displays, posters, brochures, and flyers. Banners shall be easily portable. Banner dimensions are typically 7 feet high and 4 feet wide.
Education: Bachelor’s Degree in Marketing, Communications or similar field required.
Experience: 5-7 plus years of experience in Strategic Marketing and Communications role.