MANAGER DIGITAL STRATEGIC

The Associate Digital Marketing Manager supports the execution of the brand’s digital marketing initiatives across Organic Social, Paid Media, Retail Media, Digital Shelf, and brand websites. This role is hands-on and execution-focused, playing a critical part in bringing digital strategies to life through campaign setup, creative development, coordination, and performance tracking.

Campaign Execution & Optimization

• Support the setup, execution, monitoring, and optimization of digital campaigns across Paid Media, Retail Media, and Organic Social channels.
• Assist with campaign builds, trafficking, QA, updates, and issue flagging in partnership with Digital Marketing Manager, agencies, and vendors.
• Monitor live campaigns for accuracy and performance, supporting optimization recommendations as needed.
  

Creative Development & Management

• Coordinate digital creative development across platforms, supporting briefing, versioning, reviews, approvals, and asset delivery.
• Review creative for brand consistency, accuracy, and platform best ‑ practice alignment.
• Manage creative timelines, assets, and workflows across paid media, social, retail media, and web initiatives.
  

Organic Social Media Support

• Support execution of Organic Social content, including scheduling, publishing, content creation, and coordination with agencies.
• Maintain content calendars and ensure timely, accurate execution.
  

Retail Media, Digital Shelf & Website Support

• Support Retail Media execution, including campaign setup, asset coordination, and performance tracking.
• Assist with Digital Shelf maintenance to ensure product content accuracy and compliance across retailer platforms.
• Support ongoing website updates, including product content refreshes, asset swaps, and accuracy checks, coordinating with agencies or internal teams as needed.
  

Reporting, Coordination & Operations

• Pull, compile, and maintain digital performance reports, dashboards, trackers, and campaign documentation across channels in collaboration with the Digital Marketing Manager.
• Support basic analysis and summaries to inform optimizations and recommendations.
• Act as a day-to-day coordinator across Brand, Sales, agencies, and vendors, supporting meetings, timelines, recaps, and follow-ups.

EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Communications, Business, or a related field. 1–3 years of experience in Digital Marketing, Media, or related agency/brand roles.

Experience supporting digital campaign execution, creative coordination, or media activation preferred.

CPG, retail, or agency experience a plus.

• Foundational understanding of Digital Marketing channels, including Paid Media, Social Media, Retail Media, Websites, and eCommerce.
• Familiarity with digital platforms, tools, and performance metrics.
• Experience coordinating creative assets, timelines, and approvals.
• Strong organizational and project management skills with attention to detail.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong written and verbal communication skills.
• Collaborative mindset with the ability to work effectively across teams.
• Proactive, execution-oriented, and eager to learn and grow in digital marketing.
  

Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or to otherwise participate in the application process.