What are the responsibilities and job description for the Business Development Manager - CPG Industry position at Mission Foods?
A highly motivated and results-driven Sales Development Manager with a strong background in the Consumer Packaged Goods (CPG) industry, preferably with experience in food products, is sought to join a dynamic and growth-focused team. The ideal candidate will be responsible for identifying market opportunities to support the development of new products, clients, and territories. This role involves nurturing leads and contributing to strategic business growth initiatives. Fluency in English and Spanish, along with excellent communication, negotiation, and presentation skills, is essential.
Bachelor’s degree and 3 years of experience in business development, sales, and marketing roles, preferably in the food industry. * Any equivalent combination of related education and/or experience may be considered for the above.
- Market Research and Opportunity Identification : conducts thorough market analysis to pinpoint new business opportunities across various territories or market segments. This involves in-depth study of the competitive landscape, consumer demand, market trends, and other socioeconomic factors influencing business success.
- Market Entry Strategy & Product Portfolio Development : Develops comprehensive strategies for entering new markets or launching new products. This encompasses selecting the most suitable business model, defining pricing strategies, forging strategic alliances, and adapting products or services to meet local market needs.
- Business Relations, Networking & Partnership Management: Establishes and nurtures relationships with key partners, prospective clients, and other stakeholders within new territories. This includes negotiating and finalizing agreements, building strategic alliances, and actively participating in business networks and industry events. This role focuses on engaging with both small distributors and direct/indirect retailers across various potential markets.
- Training & Development: Provides training and development to the marketing team in established territories. This training covers the characteristics of new markets or products, sales strategies, and essential cultural adaptations required for successful expansion into new territories.
- Performance Monitoring & Evaluation: Upon implementing expansion strategies, the BDM is responsible for monitoring performance metrics and making necessary adjustments to ensure the company's objectives are consistently met.
- All other duties as assigned.
Bachelor’s degree and 3 years of experience in business development, sales, and marketing roles, preferably in the food industry. * Any equivalent combination of related education and/or experience may be considered for the above.
- Strong verbal and written communication, negotiation, and presentation skills.
- Ability to work independently and as part of a team.
- Solid understanding of lead generation methods and business growth strategies
- Heavy travel as needed.
- Bilingual English and Spanish required.
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