What are the responsibilities and job description for the Content Strategist position at Mintlify?
Why Mintlify?
We're on a mission to empower builders.
What you'll work on here
We're on a mission to empower builders.
- Massive reach: Our docs platform serves 100 million developers every year and powers documentation for 18,000 companies, including Anthropic, Cursor, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
- Small team, huge impact: We’re only 43 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.
- Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.
What you'll work on here
- Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts
- Making creative content that people actually want to consume through innovative positioning and strategies
- Increasing organic traffic to key landing and documentation pages
- Publishing pieces of technical and product stories supported by research, interviews, and data
- Improving content planning, review systems, and collaboration processes
- Creating a content calendar tracking for cadence
- Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality
- Shaping messaging that drives awareness among engineers, technical writers, and product teams
- Prior experience writing content people actually read. Popular writing pieces with more than 1K visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience
- Terminally online, able to keep your finger on the pulse and understand what is trending
- Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast
- Experience driving organic traffic
- History of owning a content program or contributing to one at an early stage company
- Experience translating product features into clear narratives
- Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools
- Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.
- Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.
- Competitive compensation and equity
- 20 days paid time off every year
- 401k or RRSP
- $420/mo. wellness stipend
- 100% coverage for Health, dental, vision
- Free Ubers to and from work
- Free lunch and dinners
- Annual team offsite (previously went to Alaska, Hawaii)
Salary : $180,000 - $220,000