Director of Content - $90,000 - $120,000 annually 

Position Summary: The Director of Content leads the Minnesota Wild’s content strategy across social media, video production, and multi-platform storytelling. This role will define how the Minnesota Wild show up across digital, social and broadcast channels—driving fan engagement, audience growth, and brand impact. This position will oversee both real-time and long-form content, leading a team of social and video professionals while setting the creative and strategic direction for the organization’s content ecosystem.

Responsibilities/Essential Functions:

• Develop and own the Minnesota Wild’s content strategy, including defining content pillars, storytelling frameworks, and platform roles
• Oversee all video production, including game coverage, brand and revenue campaigns, original series, and sponsored content
• Lead organic social media strategy, including platform planning, content calendars, and real-time publishing
• Ensure content strategy aligns with paid media efforts, recognizing the role paid amplification plays in driving reach, performance, and revenue
• Integrate sponsorship and partnership objectives into social and content strategies in authentic, fan-first ways
• Build and execute strategies leveraging user-generated content (UGC) and influencer partnerships to expand reach and deepen fan engagement
• Drive organic audience growth through UGC, creator collaborations, and community-driven storytelling
• Set creative vision and production standards to ensure high-quality, on-brand storytelling
• Manage and develop a multidisciplinary team across social and video
• Partner cross-functionally with Marketing, Community, Corporate, Media Relations, and Ticket Sales teams
• Track and analyze performance metrics to inform strategy and optimize content
• Stay ahead of industry trends to keep the Minnesota Wild at the forefront of NHL content innovation.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing or a related field, or equivalent experience.

Knowledge & Experience:

• At least eight years of experience in content, social media, and/or video production (sports or entertainment preferred).
• Proven experience leading creative and/or social teams
• Strong understanding of organic social strategy and content performance metrics
• Deep knowledge of video production and storytelling across platforms
• Experience working in fast-paced, live-event environments

Personal Attributes:

• Strategic and creative thinker.
• Strong leadership and team development skills.
• High standards for content quality and execution.
• Collaborative and cross-functional mindset.
• Innovative and culturally aware.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events. 
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc. 
• Lifting up to 50 lbs.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.

Salary : $90 - $120