Senior Social Media Strategist

Charleston, NC, Cincinnati, OH, or United States - Remote

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

Building a successful social media presence takes careful planning, development, and a strong Senior Social Media Strategist who can engage key audiences and make a positive impact on brands’ business initiatives. We are looking for a Senior Social Media Strategist to help build campaigns that capture the essence of a brand, engage consumers, and drive advocacy. They will inspire creative teams, analyze performance, proactively communicate industry and platform trends, and provide recommendations to lead the category in the social space.

Our ideal candidate has vast experience in social media, having managed several handles and grown highly engaged followings, especially on TikTok, Instagram, YouTube, LinkedIn and Reddit. They have experience in social strategy, building playbooks and content briefs, with proven results in improving content performance over time. They also have a proven track record of working with creative teams to create engaging social content that delivers on brand metrics. This individual must be comfortable leading dialogue with clients, being an ambassador for the team, and translating business goals into sound social initiatives. They’re self-driven, curious, thrive in a fast-paced environment, and are always looking for ways to grow themselves and their work.

What You'll Do Here:

• Build and maintain cohesive social strategies across platforms to achieve high levels of user engagement.
• Lead quarterly and monthly content brief creation. Lead content brainstorming with social and creative teams, driving social-first content creation and collaboration across departments.
• Follow social media trends and hashtags that relate to the core interests of the brands we support and their consumers/followers.
• Possess a strong understanding of social content and algorithm - of what works and why. Partner with accounts and Social director to grow client’s interest and understanding of organic content through storytelling.
• Review and guide the original and high-quality content the social media managers create before publishing across various social media platforms.
• Create, review, edit and optimize guidelines for social media managers to respond to comments and optimize content and reporting.
• Review and provide insight into performance analysis prior to delivering and presenting to clients.
• Lead monthly and quarterly reports on engagement, follower growth, creative performance, and other metrics that tie back to the stated business goals of the brand.
• Lead the development and execution of influencer campaigns and partnerships to promote brand awareness and create social buzz around key events.
• Collaborate with the broader Mindgruve agency, acting as a steward for the earned team and a business partner.
  
  

We Need a Person With:

• A Bachelor’s degree in marketing, communications, or a relevant field of study.
• 5 years of experience in an agency or for a well-known brand(s).
• Hands-on experience using social media to build brand awareness.
• Experience with social copy and content writing.
• Experience with creating content briefs and social strategies and playbooks.
• Experience with social tools, including but not limited to: Facebook Scheduling, Sprinklr, Hootsuite, Sprout, Grin, Mavrk, etc.
• Experience identifying trends and insights in social platforms.
• Experience with social analytics, KPI creation and reporting.
• Familiarity with social media platforms such as TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Strong verbal and written communication skills.
• The ability to identify key audience preferences and produce tailored content.
• Excellent analytical skills.
• Excellent time management skills.
• The proven ability to multi-task.
• A highly proactive mindset.
• Experience working with clients directly.
• Community management experience is a plus.
• Social Influencer management experience is a plus.
• Social listening/intelligence experience is a plus.
  
  

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.