Director, Web Experience and Optimization

Director, Web Experience & Optimization - Hybrid - Lexington, MA or Remote - USA

We are looking for a transformational web leader to reimagine and rebuild our digital front door. As Director of Web Experience & Optimization, you will own the strategy, execution, and continuous improvement of our corporate web presence-and lead a significant digital transformation initiative: migrating from a legacy, monolithic web platform to a modern, composable architecture that empowers marketers to move at the speed of business.

This is not a maintainandoptimize role. We need a builder who can architect the future while managing the present-someone who sees AI and automation as essential tools for personalization, testing, and scale. You will democratize content creation, eliminate technical bottlenecks, and create a web experience engine that is fast, flexible, and fiercely focused on conversion.

The ideal candidate is equal parts strategist, technologist, and operator. You are a trusted business partner who speaks the language of marketing, sales, and engineering with equal fluency. You thrive on reducing friction, challenging the status quo, and building teams that punch above their weight.

The Opportunity

Your signature initiative will be leading the endtoend migration of our website from an antiquated, developerdependent platform to a modern, modular architecture (headless CMS, composable DXP, or similar). This transformation will unlock agility, enable selfservice content publishing for marketing teams, dramatically reduce timetomarket, and position our web presence for the next era of AIpowered experiences.

What You'll Do

• Lead the full web platform transformation, from requirements and vendor evaluation to implementation, rollout, and ongoing optimization.
• Architect a modular, APIfirst digital ecosystem that integrates seamlessly with our martech stack, including CRM, MAP, CDP, analytics, and personalization tools.
• Build intuitive nocode/lowcode workflows that empower marketers to publish content, launch campaigns, and run experiments without developer support.
• Establish governance, design systems, and component libraries that balance consistency with speed and flexibility.
• Champion the use of AI-powering personalization, dynamic content, intelligent search/chat, testing automation, and accelerated content creation.
• Lead a robust experimentation and optimization program grounded in data, rapid iteration, and evidencebased decision making.
• Partner with Demand Gen, Product Marketing, Brand, and Sales to translate business objectives into compelling, conversiondriving web experiences.
• Proactively identify friction across the buyer journey and lead crossfunctional initiatives to remove it.
• Own web KPIs (traffic, engagement, conversions, technical performance, SEO/AEO) and establish reporting cadences that drive accountability across stakeholders.
• Build and develop a highperforming Web Experience team, while managing agency/partner relationships to extend capacity and maintain quality.

What You'll Bring

• Deep experience in web strategy, digital experience, or martech leadership in B2B technology or SaaS environments.
• Proven success leading major website replatforming or digital transformation initiatives involving modern architectures.
• Expertise with headless CMS platforms (e.g., Contentful, Sanity, Strapi), composable DXPs, and JAMstack ecosystems.
• Handson experience with AIpowered personalization, testing platforms (Optimizely, VWO, LaunchDarkly), and analytics tools (GA4, Amplitude, Heap).
• Strong technical acumen and the ability to engage confidently with engineering teams on APIs, performance, CI/CD, and frontend frameworks.
• Exceptional project and stakeholder management skills, especially across multiteam, multidependency initiatives.
• A solutionoriented mindset with a focus on eliminating friction and delivering measurable impact.
• Excellent communication skills and the ability to influence diverse stakeholders.
• Bonus: Experience with AI content tools (e.g., Jasper, Writer), CRO experimentation portfolios, CDPs such as Segment or mParticle, and certifications in analytics or optimization platforms.

The base salary range for this position is $156,000-$234,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

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